Marketing Manager divfm

Please submit your application in English.

This role is part of our eBay Inhouse team where you will be employed by DEPT and embedded into eBays CRM team.

JOB PURPOSE

As an eBay Marketing Manager you will manage the strategy creative development delivery and optimisation of CRM campaigns to engage customers to buy and sell on eBay. You will be responsible for how eBay presents themselves to their customers every day and at key retail moments via CRM channels. You will lead and inspire a team of Campaign Managers who will be responsible for the of your strategic campaign direction.The right candidate will be experienced in developing and overseeing the end to end creative process from strategy to and be proactive in recommending how we engage our customers and leverage testing and technology to improve campaign performance and deliver on best practice digital.

KEY RESPONSIBILITIES

• Translating business propositions into inspiring and engaging marketing campaign plans and executing these across owned channels (onsite web app and email).
• Evolution of creative campaign development based on consumer insight ensuring alignment with brand guidelines.
• Developing channel plans and optimizing campaigns across digital channels.
• Management of internal stakeholder relationships to meet briefing deadlines and ensure campaigns are delivered on time and of the highest quality.
• Improvement of campaign personalization and targeting to maximize relevancy and performance across different customer segments.
• Working with the planning and propositions team to identify consumer patterns and trends to ensure all customer audience segments receive relevant content.
• Presentation of campaigns to senior stakeholders to engage influence and inspire.
• Management of crossfunctional relationships and proactively coaching other members of the team to deliver bestinclass marketing campaigns.
• Management of new tech development onboarding staying ahead of the curve on the product roadmap.
• Own and optimise all digital marketing activity across channels to deliver the best possible outcomes
• Analysis of realtime channel performance and indepth postcampaign analysis
• Provide actionable insights and learnings for ongoing campaign optimization.
• Operate as a creative adviser and technical expert to the marketing leadership team
• Act as brand guardian for all owned channel activity
• Always look for ways to improve the performance of each channel and of the campaign overall

WHAT WE ARE LOOKING FOR

• Extensive experience gained in a marketing role
• Were looking for someone who thrives on identifying and implementing innovative marketing tactics to deliver commercial results
• An indepth knowledge of B2C marketing and campaign delivery blending technical expertise and knowledge of customer engagement tactics is essential.
• Proven experience in translating marketing propositions to bestinclass marketing campaigns
• Proven experience in defining the owned channel strategy planning and subsequent of largescale multichannel retail campaigns e.g. Christmas Black Friday
• Experience in owning the gotomarket plan for largescale campaigns requiring collaboration and alignment across multiple business functions and regions
• Experience in campaign optimization and indepth postcampaign analysis to drive the best possible outcomes and ensure clear and actionable learnings
• Customer centricity ability to provide customerdriven thinking while being operationally focused to drive
• Independent and creative problem solver who is passionate about enhancing the user experience
• Expert in digital marketing with a proven track record of delivering impactful integrated multichannel campaigns
• Technical understanding of digital marketing platforms email marketing dynamic content segmentation integration and activation.
• Fluency in both German and English is required.

WE OFFER

• A flexible hybrid working policy
• A reputation for doing good. DEPT has been a CertifiedB Corp since 2021and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.
• Global annualDEPT Cares Monthin which employees come together and donate their skills to support local charities.

WHO ARE WE

We are pioneers at heart. What does that mean We are always looking forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious selfdriven talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning that with people across 30 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our effortshere.