Senior Content Writer

About Achieve Test Prep

We believe our employees empower our company and are the reason behind our success. We are the nations largest educational consultant and test prep center specializing in credit-by-examination degree paths, headquartered in Wayne, New Jersey.

Most working adults find it challenging to overcome the many obstacles associated with obtaining their college degree. Achieve acts as a counselor, advocate, and partner helping students achieve their degree in less time, with less effort, and for less money utilizing an alternative path to earning college credit known as the credit-by-examination process. Essentially, Achieve helps students bypass all of the busywork associated with taking certain college courses the traditional way, by instead passing just one test-out exam. While our credit-by-examination programs can shorten the path to any degree at virtually any college, the field where we have the greatest impact is the nursing profession.

Employee engagement and development is one of the keys to our success at Achieve! Embracing a work-from-home model for the entire company, all employees enjoy a better work-life balance through flexible work schedules.

About the role

The Senior Content Writer will create and publish digital content that will be used to engage multiple (4-6) target customer segments, with the goal of encouraging each lead to progress down the sales funnel and become a customer.

Responsibilities

Lead nurture campaigns

• Write email follow-up campaigns that nurture B2C & B2B leads

• Produce content for 3 distinct segments – ready to buy, ready to learn more, and not interested right now

• Keep track of which strategies are most effective at producing leads who are ready to have a sales conversation

Sales enablement content

• Write buyer-facing sales enablement content that our sales teams can use to engage prospects during Zoom-type meetings and win deals.

• Create sales content that answers the questions and meets the challenges that our leads have at each stage of the sales cycle.

Authority level content

• Conduct research for specific umbrella discussion topics that are relevant to adults returning to college.

• Identify compelling insights within each umbrella.

• Connect the insights to relevant keywords that will drive SEO.

Multi-format content

• Establish a unique blogging style.

• Determine how eBooks can play a role in accelerating the education of leads.

• Create landing page content to drive conversion behaviors

• Develop headlines that tie to content and drive leads to click on those headlines in various social media channels

• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos.

• Collaborate with digital marketing team on how best to design and share the various forms of content.

Activity cadence management

• Own the creation and management of an editorial calendar.

• Organize writing schedules to complete drafts of content or finished projects within deadlines.

• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of our websites in search results.

Qualifications

• Proven record of excellent writing demonstrated in a professional portfolio.

• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.

• Ability to write using different tones of voice.

• Ability to work on multiple projects with different objectives simultaneously.

• Good time management skills, including prioritizing, scheduling, and adapting as necessary.

• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint

Job Details

Type: Full-Time (40 hours a week)

Schedule: Flexible schedule with availability to overlap during the 9:00 AM - 5:00 PM EST business day.

Remote: 100% Online