Senior Digital Marketing Specialist

Job Description

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working to have a great SEO results
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Job Requirements

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google Adwords campaigns
• Advanced Google Analytics skills.
• Solid experience in Facebook Ads
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Good knowledge of all different digital marketing channels
• Critical thinker and problem-solving skills
• Excellent communication skills.
• Experience in optimizing landing pages and user funnels
• Technical knowledge of SEO and SEM
• Quality content writing skills
• Strong Interpersonal Skills
• Well-organized and detail-oriented.
• Excellent Management Skills