Email and Media Executive

Email and Media Executive

We are looking for a Email marketing manager to lead our email marketing strategies.

Your key responsibilities would be strategizing and running email marketing campaigns end-to-end, managing email databases and creating newsletters.

You will also be responsible for media partner management primarily through email campaigns.

Responsibilities

• Conduct market research to develop a concrete understanding of customer behavior and segmentation

• Conceptualize email marketing campaigns that clearly and concisely speak to the Target audience

• Creating well-written copy with a thorough understanding of brand tone

• Use email marketing metrics and tools to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals

• Own the email and newsletter calendar to provide contextual value to our target audience

• Analyze performance and suggest improvements

  Media Partnership Management

• Identify appropriate media and news portals and explore strategic collaborations

• Ensure timely completion of deliverables from the media partner

• Serve as a single PoC for the media partners and maintain a rapport

  Email marketing will constitute 70% of the job role with media management constituting30%

Requirements:

• 1+ years of experience in B2B Email Marketing and content strategy

• Excellent written communication and copywriting skills

  Proficiency in marketing automation technology

• Familiarity with analytical and database tools

• Strong project management skills

• Basic experience of cold calling and affiliate marketing

An enthusiasm to learn about digital and business transformation trends

Email Marketing, B2B Marketing, project management, content curation,