Business Analyst

Making Recommendations to Leadership

• Once they have studied visitor behaviour at an e-commerce website and found patterns, analysts make recommendations to the marketing team to help reduce problems or take advantage of opportunities.
• For example, using the keywords entered by customers who eventually purchase, an analyst can make keyword recommendations to the marketing team to help them improve product descriptions of keyword ads. If people leave at a certain point during the checkout process, the analyst tries to determine why and alerts the marketing team.
• Analysts also use the e-commerce site they are reviewing just as a customer would to evaluate the user experience. If they find something confusing, they pass this on to marketing. They might make recommendations such as the addition or improvement of the site’s keyword search autofill.
• The analyst will also be involved in the analytics of the retail stores. Identifying similarities with the online sales channels and finding optimizations the retail team can use.

Job Requirements

Skills Required for the Job

• Bachelor’s degree in Business, MIS, Computer Science, or related major.
• At least 2 years in a business analyst position
• Excellent analytical skills with a firm knowledge of Microsoft office tools, specifically Microsoft excel
• Familiarity with a broad array of internet technologies and trends
• Preferably an experience in IT or eBusiness or analysis
• Strong communication skills across business and technical audiences