Digital Marketing & E-Commerce Specialist

Job Description

• Plan and execute all digital marketing, including organic and paid marketing
• Optimize ads and landing pages for paid search engine marketing campaigns
• Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs
• Measure and Monitor & report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Marketing research & analysis.
• Marketing strategy plan on a long and short-term basis.
• Conducting market research to find answers about consumer requirements, habits, and trends
• Brainstorming and developing ideas for creative marketing campaigns
• Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Sales, and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Stay up-to-date with digital media developments, Google updates, and changes in algorithms
• Tasks & Responsibilities
• Knowing how to plan and having the ability to manage time
• Having creative and good presentation skills
• Relevant experience including (GDN, CMS, SEO, social media, content marketing, email marketing, PPC, and SEM, analytics)
• Know how to plan, create and implement a marketing strategy
• Understand the key measurement tools available
• Developing social presence and advocating brands effectively
• Stay current in marketing trends and news e.g.,

Job Requirements

• Bachelor’s degree in Marketing, Communications
• 4+ years of experience at a digital agency is a must.
• Experience in web design & development, e-commerce.
• Fluency in English
• Presentation and communication skills.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.
• Excellent Managerial Skills.
• Previous experience in a similar digital marketing role.
• Experience in digital marketing at a strategic and hands-on operational level.
• Knowledge of current online marketing trends and best practices.
• Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Proven track record of managing and executing campaigns using native platform tools such as Facebook Business, Google Ads, etc.
• Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
• Exceptional attention to detail and organizational skills.
• Creative problem solver with a can-do attitude