Head of Media Strategy

Are you a strategic media leader who knows how to shape the narrative build influence and make a real difference AFCA is seeking a dynamic Head of Media Strategy to lead the next steps in the development implementation and continuous evolution of an integrated media strategy that enhances our reputation amplifies our voice and exerts strategic influence not only in traditional media but in the digitalfirst spaces where conversations are happening and opinions are being formed.

This is a careerdefining opportunity to lead AFCAs media strategy across both traditional and emerging digital channels and to build real influence by shaping the conversations that matter.

You wont be maintaining an existing strategy youll be building it. Youll have real autonomy strategic influence and a direct line to senior decisionmakers. And youll lead the charge in taking AFCA beyond traditional media.

Leading a small team and reporting into the EGM Communication Engagement and Brand this role will deal within an issues rich environment and involve direct contact with the CEO CSuite and Board. Youll also shape AFCAs media strategy for one of the most significant national initiatives right now  the Scams Prevention Framework which is tackling the response to financial scams that affect millions of Australians.

Key responsibilities include:

• Develop and execute media strategy: Develop and deliver AFCAs integrated media strategy spanning traditional media digital platforms and emerging channels.
• Cultivate relationships: Position AFCA as a courageous credible voice by building relationships with consumer and industry media digital influencers and thought leaders.
• Strategic counsel: Provide highlevel strategic counsel to AFCAs Executive Board and senior management on media engagement sentiment and crisis communication.
• Shape the conversation: Lead proactive media campaigns and issues management that strengthen AFCAs public voice and drive meaningful public dialogue.
• Digital platforms strategy: Define and lead AFCAs entry into appropriate nontraditional media channels including social media podcasts webinars digital content and partnerships.
• Innovative content creation: Champion the creation of engaging digital contentsuch as interactive media video storytelling and immersive experiencesthat resonates with diverse audiences.
• Performance tracking: Track what matters share of voice reach sentiment and engagement and continuously refine strategies for maximum impact.
• Team leadership: Mentor a small talented media team and collaborate closely with stakeholders across the organisation.
• Trend monitoring: Continuously monitor media trends and industry best practices to ensure AFCAs media strategy remains effective.

Qualifications :

To be successful in this role you will need:

• Proven experience in senior media leadership roles ideally in complex fastmoving or regulated environments.
• A strategic mindset and a passion for building influence not just coverage across both traditional and emerging media channels.
• Experience developing and delivering integrated media strategies including in nontraditional and digital spaces.
• Strong understanding of risk issues management and crisis communication.
• Creativity and courage in shaping narratives and public dialogue.
• Excellent leadership skills with the ability to build a highperforming purposedriven team.
• Knowledge of financial services or consumer advocacy is a plus but not essential.
• Tertiary qualifications in Communications Public Relations or a related field or equivalent professional experience.

Additional Information :

Whats on offer

• BOSS Best Places to Work 2024 credited for its culture engagement and flexible working arrangements. 
• Most Inclusive Workplace 2024 Australian HR Institute (AHRI) Awards. 
• Employer of Choice Public Sector and NFP Australian HR Awards 2023 
• Bronze AWEI Accreditation 2024 Recognised for LGBTQ workplace inclusion. 
• Accredited Family Friendly Workplace Supporting worklife balance and inclusivity. 
• Hybrid working Flexible arrangements with stateoftheart offices designed for collaboration and wellbeing. 
• Inclusive leave options Flexible public holidays 20 weeks paid parental leave gender affirmation leave womens health leave and paid time off over Christmas. 
• Financial benefits Notforprofit salary packaging to boost takehome pay. 
• Locations A team of over 1200 dedicated professionals based in modern Melbourne and Sydney CBD offices. 

To apply

If youre passionate about fairness and believe your skills align with this role we encourage you to applyeven if you dont meet every single criterion. 

We welcome applications from people of all backgrounds cultures abilities sexual orientations and gender identities. If you require any accessibility support during the recruitment process please reach out to our team at  

AFCA is a 2025 Circle Back Initiative Employer we are committed to responding to every applicant.  

Remote Work :

No

Employment Type :

Fulltime