Director of Field Brand Marketing - Aspen Hospitality
Director of Field Brand Marketing - Aspen Hospitality
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1 Vacancy
Job Description
Position Summary
The Director of Field Brand Marketing drives brand awareness via earned media and delivers brand promise via differentiated meaningful and memorable property activations and guest experiences. This role is responsible for the development of the annual brand programming and activation plan plan propertylevel partnerships development of onproperty collateral and brand assets as well as awareness driving campaigns launched via earned media channels. This role can be based in Denver CO Ketchum ID Los Angeles or Mammoth CA and requires travel to each Limelight Hotel property located in Ketchum ID and Mammoth CA once per month. This position reports to the VP of Marketing.
The budgeted salary range for this position is $100000 $140000. Actual pay will be dependent on budget and experience all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until April 13 2025.
Essential Job Functions/Key Job Responsibilities
Own properties annual brand programming and activation plan leveraging insights from product marketing team
of brand programming and activation plan including plans to optimize and/or pivot based on results and/or changing conditions with clear understanding of KPIs and implications of performance
Manage properties PR agency to develop hotel talking points facilitate media interviews and provide relevant expansive coverage of newsworthy programming and activations to target audiences
Partner with content team to ensure all social media initiatives for the property deliver against organic channel objectives including content calendar review and approval growth strategy and engagement goals
Ensure all imagery and copy is representative of the property and brand in line with brand standards
Partner with Aspen Hospitality product marketing team to ensure email marketing strategy is driving additional awareness of highest priority guest experiences and onproperty events/activations
Partner with creative team to ensure creative assets leveraged on property including uphold brand standards and are delivering engaging relevant messaging to the intended audience
Own and manage guest touchpoints (inroom collateral websites etc. and all property communication (flyers signs prearrivals etc. leveraging the Aspen One content & creative team
Partner with creative team to ensure content shoots inclusive of shot lists and talent will deliver onproperty creative needs
Support creative team in scheduling and maintaining photography for property events and updated photography
Maintain the brand voice and pillars according to established brand standards
Partner with the Hotel Operations Food & Beverage and Events teams to ideate develop and execute events activations and ongoing programming to drive awareness and sales for key programs and initiatives
Field and analyze ROI and value for new events and partnership requests
Lead general F&B promotion including management of the digital presence for all F&B venues across properties
Discover new & nurture existing relationships with local partners that bring both culturally relevant and brandaligned events and activations
Lead annual marketing budget process and invoicing efforts for property marketing budgets
Manage vendor and agency relationships
Generate comprehensive recaps for key initiatives
Communicate and educate all hotel and brand initiatives and announcements to the properties
Qualifications :
Education & Experience Requirements
Bachelors Degree with emphasis in marketing or business preferred
10 years of marketing experience required
Minimum of 5 years in hospitality marketing in a Senior Manager or Director level position required
Knowledge Skills & Abilities
Knowledge of hospitality brand marketing
Exceptional communications skills and organization skills
Exceptional written verbal and in person skills including etiquette
Experience in Restaurant and/or Food & Beverage outlets a plus
Experience with content and asset production
Experience leading teams
Excellent leadership capabilities including the ability to develop
Ability to work with the public
Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists
Ability to interpret a variety of instructions furnished in written oral diagram or schedule form
Ability to deal with diverse clientele
Ability to be resourceful organized and has a great creative eye
Additional Information :
Work Environment & Physical Demands
Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance
Benefits
This position is categorized as a regular fulltime position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the everevolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
For an overview of Aspen One Companys benefits and other compensation visit www.aspensnowmass/employment/benefitsandperks
Aspen One participates in EVerify.
EVerify & Right to Work Poster
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
