Job Purpose
Acquisition enhancement and retention of customers by providing best possible services and being the dedicated
point of contact for customers of dairy and supply chain sector.
Sourcing and Business Generation
- Business scoping of geographical market for farming and rural community
- Sourcing proposals from Dairy Societies/individual farmers/Cooperative societies/Rural Mandis & Markets/Kissan Clubs/ Farmer Producer Organizations etc.
- Conducting marketing activities for generating new business
- Guidance to Business correspondent for new
- business sourcing
- To ensure that productivity benchmarks are achieved
Market Update and Change in Product / Processes
- To keep an update with respect to market requirementcompetition and customer banking behavior.
- To understand the changing dynamics in the market and propose amendments in various product offerings.
- To keep abreast of changes in State Government laws and policies.
Relationship Building and Maintenance
- To liaison with new and existing customers for relationships.
- To be in touch with dairy Societies/Dairy farmers/ agro centers /rural mandis/Rural markets/Kisan mclubs for maintaining and deepening existing relationships.
- To be in touch with the business Correspondent supervisors for BC monitoring
- Addressing complaints received from customers within stipulated TAT.
Delinquency/Rotation &Recovery / Housekeeping/BC Audit
- Work towards minimal delinquency in portfolio.
- Followup with customers for recovery.
- To monitor the CAM renewal
- To support legal and remedial team for legal actions
- Closure of audit exceptions audit alerts etc.
- Visit to the BC location as per set frequency and guidelines issued by central team
- Closure of BC audit compliance and tracking of critical observations.
- To ensure that Housekeeping parameters are under control.
Farmer Education and Capacity Building
- To conduct farmer meetings for dairy societies and other supply chain companies and educate farmers on various products offered by bank
- To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.
Increased penetration and cross sell
- Cross sell other assets and liability products
- Promotion of digital platforms like NetBankingMobile Banking PayZapp Insta Alert Smart BuyChillr etc
Training and Development of SO/HBL
- To utilize the sales resources (SO) for optimal sales support.
- To groom supporting staff and enhancing their skills by imparting regular trainings for better customer dealing.
- To monitor performance and counseling them for delivery
Relationship with Retail Branches and Other Stake holders
- Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items.
- To coordinate with Remedial team for all NPA cases and work towards recovery of the same
- To coordinate with the local Operations team for disbursement and liability account processing.
- Liaise with RBB team for providing best services to customers
Requirements
Educational Qualifications
- Graduation (preferably Agri Business)
- PostGraduation MBA (preferablyAgriBusiness)
Key Skills
- Sales and Influencing Skills
- Banking Product & Process Knowledge
- Planning and Organizing Skills
- Communication
- Knowledge of Competition & Current trends in the financial Industry.
Experience Required
- Minimum experience of 12years in a similar role or Sales experience in Seed companies Fertilizer companies Agri Product companies Banks dairy Companies Dairy Society BC companies NBFC etc.
Educational Qualifications Graduation (preferably Agri Business) Post-Graduation MBA (preferablyAgriBusiness) Key Skills Sales and Influencing Skills Banking Product & Process Knowledge Planning and Organizing Skills Communication Knowledge of Competition & Current trends in the financial Industry. Experience Required Minimum experience of 1-2years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, dairy Companies, Dairy Society, BC companies , NBFC etc.
Education
Graduation