Marketing Automation Expert
Marketing Automation Expert
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PHP 50000 - 65000
1 Vacancy
Job Description
This is a remote position.
Optimize Customer Journey through Strategic Automations We Need a Marketing Automation Expert!
FullTime 40 Hours per week
About the Role:
As a Marketing Automation Expert you will design implement and optimize marketing automation workflows across email SMS and CRM platforms. You ll collaborate with crossfunctional teams to build highimpact empathetic campaigns develop personalized customer journeys and ensure consistent messaging across channels. Your work will directly influence engagement conversion and retention outcomes.
Why You ll Love This Role:
Take ownership of the entire marketing automation process from strategy to .
Shape customer experiences by delivering empathetic and targeted communication.
Work with a collaborative innovative team in a datadriven environment.
Grow your expertise both in marketing technology and customer engagement
Key Responsibilities:
Develop and Implement MultiChannel Automation Strategies
Create optimize and manage lifecycle communication strategies across CRM SMS and email.
Define engagement KPIs with stakeholders and lead the development of new marketing workflows.
Execute A/B tests to enhance campaign effectiveness while maintaining compliance with privacy regulations.
Optimize and Personalize Customer Journeys
Analyze customer behaviors to map and enhance journey workflows.
Segment audiences based on behavioral data and develop targeted messaging to increase engagement.
Improve lead nurturing and conversion flows to elevate marketing performance.
Manage and Maintain Marketing Automation Tools
Configure monitor and maintain platforms like HubSpot Marketo or similar.
Ensure data integrity within the CRM and align segmentation with marketing goals.
Collaborate with technical teams to resolve platform issues and streamline integrations.
Create and Maintain Responsive Email and SMS Templates
Build and maintain HTMLbased email and SMS templates for mobile compatibility.
Test and refine templates for deliverability readability and engagement.
Work with designers and content creators to enhance campaign aesthetics and copy.
Maintain 100 compliance with GDPR CANSPAM and SMS regulations.
Track Analyze and Report Campaign Performance
Develop a comprehensive reporting structure to evaluate campaign KPIs.
Share actionable insights with stakeholders to improve automation strategies including email open rates SMS response rates and CRM engagement levels..
Leverage tools like Google Analytics and CRM dashboards for performance tracking.
Collaborate with CrossFunctional Teams
Partner with marketing sales product and customer success teams to align automation with business objectives.
Support design and content development for highperforming campaigns.
Success Metrics and Performance Milestones:
30 Days: Gain full understanding of current workflows tools and automation strategies. Begin small optimizations to existing campaigns.
90 Days: Successfully implement 3 5 optimized customer journeys and deploy A/B tests that lift conversion rates.
180 Days: Achieve 15 20 improvement in engagement rates and reduce manual workflows by 40 through automation.
1 Year: Become the goto expert for marketing automation delivering measurable business impact through strategy and .
Requirements
Who You Are:
CustomerCentric Strategist: You understand how to craft messaging that aligns with audience needs and journey stages.
Automation Expert: You thrive on building optimizing and maintaining efficient marketing workflows.
DataDriven Thinker: You interpret campaign performance metrics and act on insights to improve results.
TechSavvy Professional: You re handson with marketing platforms and comfortable troubleshooting HTMLbased templates.
Collaborative Communicator: You work crossfunctionally and bring clarity and creativity to every project.
Qualifications and Requirements:
3 5 years of experience in marketing automation digital marketing or CRM management.
Proven expertise with tools such as HubSpot Marketo Pardot or similar platforms.
Strong skills in email marketing SMS campaigns customer segmentation and journey mapping.
Some experience with HTML CSS and email template troubleshooting.
Proficiency in marketing analytics A/B testing and reporting platforms.
Benefits
About Remote Workmate
At Remote Workmate we accelerate your career with a simple transparent recruitment process. We specialize in connecting skilled Filipino talent with offshore opportunities guiding you every step of the way. Your time talent and skills are valued and we re committed to fair pay and ongoing opportunities.
As pioneers in the BPO industry we re redefining remote work by focusing on quality strategic alignment and longterm success. Unlike traditional BPOs we prioritize finding the right fit over speed ensuring that our talent becomes a true extension of our clients teams.
Joining Remote Workmate means more than just a job it s an opportunity to be part of something transformative. If you re ready to develop smart strategies harness the power of technology and take on leadership roles this is where your career will thrive.
Customer-Centric Strategist: You understand how to craft messaging that aligns with audience needs and journey stages. Automation Expert: You thrive on building, optimizing, and maintaining efficient marketing workflows. Data-Driven Thinker: You interpret campaign performance metrics and act on insights to improve results. Tech-Savvy Professional: You re hands-on with marketing platforms and comfortable troubleshooting HTML-based templates. Collaborative Communicator: You work cross-functionally and bring clarity and creativity to every project.
Education
3 5 years of experience in marketing automation, digital marketing, or CRM management. Proven expertise with tools such as HubSpot, Marketo, Pardot, or similar platforms. Strong skills in email marketing, SMS campaigns, customer segmentation, and journey mapping. Some experience with HTML, CSS, and email template troubleshooting. Proficiency in marketing analytics, A/B testing, and reporting platforms.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
