Senior Employer Brand Manager - Veterinary
Senior Employer Brand Manager - Veterinary
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Job Description
Our Opportunity:
Chewy is searching for a Senior Employer Branding Manager to lead efforts to build the Chewy Vet Care (CVC) employer brand! In this role you will help to position Chewy as an outstanding employer in the veterinary industry. This pivotal role will shape and elevate our veterinary employer brand and team member experience emphasizing our dedication to excellence professional growth and wellbeing in the vet industry.We encourage you to bring a blend of expertise in veterinary pet and/or healthcare industries a passion for brandbuilding and an affinity for storytelling social media and engagement strategies.Your expertise will ensure seamless integration of employer branding initiatives with broader strategic objectives. And your contributions will improve awareness build trust and foster engagement with both current and future Team Members reinforcing CVCs position as a leading employer!
What Youll Do:
Brand Development Strategy
- Build and implement a comprehensive employer branding strategy to elevate Chewy Vet Cares (CVC) reputation across paid owned and earned media
- Collaborate with CVC business and consumer social teams to align brand initiatives with organizational goals ensuring consistency across internal and external touchpoints
- Curate compelling content such as blog posts articles LinkedIn strategy and thought leadership pieces that connect with the Employer Value Proposition (EVP) spotlighting talent and leadership and underscoring the dedication to veterinary excellence
- Partner with Marketing and PR teams to enhance thought leadership and brand visibility through strategic opportunities including partnerships brand awareness activities and industry events
- Develop storytelling materials with Creative teams to create engaging collateral that resonates with veterinary talent andadheres to CVC brand standards
- Drive buzzbuilding activities for new market launches to build awareness and excitement both internally and externally
- Evolve and refine EVP to authentically reflect the organizations culture values and dedication to career growth and development
Team Member Engagement
- Collaborate with Practice Managers HRBPs and CVC business leaders to design localized engagement and recognition
- Help develop appreciation initiatives that resonate with virtual and inpractice Team Members enhancing retention and fostering a sense of belonging and inclusion
- Seamlessly integrate localized programs with enterprise engagement initiatives and enterprisewide recognition
Reputation Management Insights
- Monitor and manage CVCs presence on platforms like Glassdoor Indeed and LinkedIn ensuring a consistent and positive employer brand
- Work with HR and Communications teams to address feedback and implement campaigns to boost sentiment and engagement
- Analyze engagement and brand data to measure the success of initiatives and adjust strategies as needed
Industry Presence Awards Events
- Partner with crossfunctional Team Members and event leads to establish a strong presence at conferences and recruiting events showcasing CVC as a leader and employer of choice
- Develop strategies to strengthen CVCs visibility through workplace awards and industry recognition
What Youll Need:
- Experience supporting the veterinary field with a strong understanding of its unique challenges and benefits
- 6 years of proven experience in employer branding marketing or related roles with expertise in brandbuilding storytelling and digital marketing
- Proven ability to develop and implement longterm branding strategies aligned with organizational objectives
- Familiarity with tools like Sprinklr Google Analytics and social media platforms (LinkedIn Instagram TikTok) and knowledge of digital and traditional marketing channels
- Outstanding verbal and written communication skills and the super powers necessary to craft authentic compelling and engaging stories
- Demonstrated success in working crossfunctionally influencing partners and establishing relationships at all levels
- Strong analytical skills to evaluate metrics and refine campaigns for optimal outcomes
- Passion for CVCs mission and the veterinary profession with the ability to encourage and engage potential future Chewtopians
- Project management skills including organization and efficiency capable of managing multiple initiatives and delivering impactful work
- Position may require 25 travel
#LISS4
#LIHybrid
Required Experience:
Manager
Employment Type
Full Time
