Marketing Manager - Vienna VA

About Lessard Design

Lessard Design is an awardwinning architecture and planning firm committed to creating environments that inspire connection collaboration and commerce. Headquartered in the Washington DC metropolitan area with a global reach we specialize in mixeduse residential and commercial developments. Our projects span across the U.S. and internationally with a strong focus on innovative design solutions.

Position Overview

The Marketing Manager will drive the firms marketing and business development initiatives ensuring brand consistency visibility and lead generation through digital and traditional marketing channels. This individual will work closely with the executive team design teams and external partners to implement strategic marketing efforts aligned with Lessard Designs Marketing Plan.

The ideal candidate is a creative strategist with strong organizational analytical and writing skills able to balance multiple projects and deadlines in a fastpaced deadlinedriven environment.

Responsibilities

Marketing Strategy and

• Develop and implement an annual marketing plan that supports the firms business objectives including brand positioning lead generation and market expansion.
• Track and report Key Performance Indicators (KPIs) such as website traffic social media engagement and new client acquisition.
• Ensure Lessard Designs brand voice and messaging remain consistent across all marketing materials.

• Manage the firms website (WordPress) and execute SEO strategies to drive organic traffic and lead conversion.
• Develop and implement social media campaigns on LinkedIn Instagram Twitter and Facebook ensuring regular content updates and audience engagement.
• Coordinate email marketing campaigns newsletters and client outreach via CRM tools (e.g. HubSpot).

Content Development & Public Relations

• Oversee content creation including press releases blog articles case studies and thought leadership pieces.
• Manage award submissions securing media coverage and ensuring project photography is coordinated and archived.
• Identify speaking engagements and panel opportunities for the leadership team to enhance industry visibility.

Proposal Development & Business Development Support

• Lead the production of proposals RFP responses and presentations ensuring highquality written and visual content.
• Research target clients markets and competitors to inform marketing and business development strategies.
• Develop and maintain a CRM database to track prospects proposals and industry connections.

Event Planning & Industry Management

• Coordinate Lessard Designs presence at conferences trade shows and networking events.
• Manage sponsorships and advertising opportunities in trade publications and industry events.
• Organize firmhosted client and community engagement events.

Qualifications

• Bachelors degree in Marketing Communications Business Architecture or related field.
• 5 years of experience in marketing preferably in the architecture engineering or construction (AEC) industry.
• Proficiency in Adobe Creative Suite (InDesign Photoshop Illustrator) and Microsoft Office (PowerPoint Word Excel).
• Experience managing websites (WordPress) social media platforms and email marketing tools like Mailchimp or HubSpot.
• Strong copywriting editing and proofreading skills.
• Highly organized with the ability to manage multiple priorities and meet deadlines.
• Strong analytical skills with experience tracking and optimizing marketing campaign performance.
• Creative thinker with an eye for design and branding.
• Selfmotivated and able to work independently while collaborating with multiple teams.