Director Brand Strategy
Director Brand Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
ServiceNow is seeking a Director of Brand Strategy to help shape and drive the next chapter of one of the most exciting brands in enterprise technology. This role is for a strategic thinker and storyteller passionate about the power of brand to inspire audiences and drive business impact. As a key member of our global brand team youll help translate our companys bold ambitions into a compelling brand strategy partnering across the business to bring our story to life in ways that are consistent impactful and meaningful.
This is a highvisibility individual contributor role perfect for someone who loves building collaborating and influencing crossfunctionally.
What Youll Get to Do:
Shape Our Brand Strategy
Help evolve and implement a clear actionable brand strategy that aligns with ServiceNows growth ambitions expanding beyond IT and reaching the full enterprise.
Partner with teams across marketing and the business to ensure our brand is cohesive and consistent yet adaptable to different audiences and moments.
Act as a Brand Champion
Be an advocate for what makes ServiceNows brand unique helping educate teams across the company on how a strong brand drives business impact.
Help socialize brand strategy and principles through engaging presentations conversations and partnership.
Bring OutsideIn Perspective
Infuse our strategy with insights from the outside world including competitive landscape customer needs (Clevel developers employees and more) and cultural trends.
Help keep our brand thinking fresh relevant and grounded in real audience needs.
Be curious and help drive more curiosity across our broader global brand marketing team.
Collaborate and Advise Across Teams
Work closely with internal stakeholders and agency partners to develop brandaligned strategies for key initiatives campaigns and programs. In particular act as a resource for our newly developed integrated marketing function building campaigns aligned to key Csuite personas.
Ensure that every major effort connects back to our overarching brand story and strategy.
Inspire Creative Excellence
Craft smart insightdriven briefs that inspire breakthrough creative work partnering with both internal and external creative teams.
Translate complex ideas and business strategies into clear motivating direction for creative teams.
Help Measure and Optimize Brand Impact
Partner with our Brand Strategy research to track brand health and performance helping us continue to refine and improve our measurement approach.
Contribute to making the case for brand investment through data and storytelling.
Identify research opportunities tied to business goals that will help us continue to uplevel our work and drive our brand forward.
Support Naming Efforts
Bonus: the ability to contribute to our naming strategy and process collaborating with stakeholders to ensure new offerings align with our brand architecture and principles.
Qualifications :
To be successful in this role you have:
- Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
10 years of experience in brand strategy ideally with a mix of agency and inhouse experience including time in B2B tech or enterprise software.
A natural simplifier able to distill complex information into clear actionable insights and strategies.
Curiosity and passion for the power of brand to drive awareness influence perceptions and create real business value.
Experience working with creative teams and agencies and the ability to write and deliver inspiring briefs that lead to great work.
Strong communicator and collaborator able to build relationships across a large matrixed organization.
Comfort working in a fastpaced evolving environment flexible proactive and solutionoriented.
Resultsdriven mindset with an understanding of how to tie brand strategy to measurable outcomes.
Bachelors degree in marketing communications business or a related field. (Masters a plus but not required.
JV20
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $159400 $279000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
