Content Lead

1. Leadership and Strategy
   • Lead the newsroom rhythm ensuring timely and impactful content creation.
   • Develop and drive the content strategy across both brands focusing on quality consistency and brand alignment.
   • Serve as an ambassador for the companys CVP and content framework ensuring alignment with overall business goals.
   • Lead an onshore and offshore team partner with agency and internal stakeholders and leverage AI/LLMs to scale content creation in a strategic and responsible way.
2. Content Creation and Collaboration
   • Write and oversee all written content types including advertising copy journeys/CRM (Emails SMS notifications etc. product landing pages and SEOinformed blog articles ensuring a cohesive and sharp brand voice.
   • Collaborate deeply with the SEO Manager to integrate keyword insights and onpage best practices maintaining a balanced contentfirst approach to win the search and and AI summaries game.
   • Ensure that all site content is accurate consistent and onbrand maintaining a distinctive tone of voice for our brands.
3. AIDriven Content Scaling
   • Champion the use of AI and LLMs to enhance the speed and efficiency of content production ensuring human oversight and quality remain paramount.
   • Establish frameworks and processes so your team can quickly adapt AIgenerated content making it marketready while preserving creativity and brand authenticity.
4. Content Management and Optimization
   • Build and maintain the content calendar across key channels to meet campaign deadlines and support broader business objectives.
   • Own the development of a content governance system maintaining and optimizing older web pages for continued relevance and performance.
   • Manage daytoday content operations including pagelevel creation formatting editing testing and optimization on the companys CMS.
5. CrossFunctional Collaboration
   • Collaborate closely with Brand Journeys Creative Product Design and Distribution to develop pages journeys and features that are onbrand engaging and informed by data.
   • Work with internal and external stakeholders to align content plans with marketing strategies product launches and broader organisational priorities.
6. Performance Tracking and Reporting
   • Track and report on key performance metrics related to content engagement organic traffic (in partnership with the SEO Manager) and conversion.
   • Use datadriven insights to continuously refine and improve the content strategy ensuring it meets business objectives and drives growth.

Qualifications :

• 8 years of experience in content strategy and and advertising copywriting.
• Proven track record of developing and executing successful content strategies across multiple channels.
• Solid understanding of SEO fundamentals (keyword research onpage optimization) with the ability to partner effectively with an inhouse SEO Manager.
• Exceptional writing and editing skills with the ability to create compelling content that drives engagement and conversion.
• Experience leading and managing a team of content writers with strong leadership and mentorship abilities.
• Comfort and expertise in using AI/LLMs to scale content creation while preserving brand authenticity.
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
• Strong analytical skills and the ability to use data to drive decisionmaking and strategy refinement.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Were committed to creating a new era of seamless connection in property finance by changing the way Australians experience property lending for good.

A few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture
• Holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work
• Generous Paid Parental Leave: we celebrate our growing Lendi Group family with 1826 weeks leave for primary carers and up to 4 weeks for secondary carers
• An additional weeks Loyalty Leave each year after reaching 3 years of service
• Wellness initiatives with a strong focus on psychological safety
• Social groups such as our industryleading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract engage and evolve the right talent and build bestinclass products.

Feeling like you dont meet all the skills listed Thats ok; we are always on the lookout for different skills experience and qualities and so wed still like to hear from you.

Remote Work :

No

Employment Type :

Fulltime