Digital Marketing Executive
Digital Marketing Executive
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Job Description
ROLES AND RESPONSIBILITIES
Digital Marketing Roles
Create and upload copy and images for the organizations website
Write and dispatch email marketing campaigns
Provide accurate reports and analysis to top management to demonstrate effective return on investment (ROI) and make recommendations for improvement
Research new online media opportunities that may benefit the business including mobile social media development of blogs and forums
Design website banners and assist with web visuals
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Manage the contact database and assist with lead generation activities
Assist in QMS EMS and OHSMS implementation.
Maintain workplace safety guidelines and regulations to ensure a riskfree work environment
Other duties as may from time to time be assigned to you.
KEY PERFORMANCE INDICATORS
Monthly Website Traffic
Qualified Leads
Conversion Rate
Clickthroughrate
Subscriptions or app/ebook downloads
Engagement with blog posts
KEY SKILLS & QUALIFICATIONS
Diploma and above in IT related courses.
13 Year experience.
Proficiency in digital marketing platforms.
Proficiency in WordPress and Ecommerce.
Data Analysis
Content Creation
SEO & SEM
CRM
Social Media Navigation
Basic Design Skills
Verbal & Written Communication
Organization
Time Management
Strategic Planning
Resourcefulness
DetailOriented
Employment Type
Full Time
