Demand Generation Content Manager

The opportunity

Waitwhile is on a mission to eliminate the 1 trillion hours people spend waiting in lines every year. Our industry leading queue management and appointment scheduling platform empowers businesses to streamline their operations and deliver exceptional customer experiences.

Waitwhile is trusted by 10000 companies worldwide and has helped more than 250 million people enjoy a radically better waiting experience at places like IKEA Louis Vuitton Costco Delta Airlines Tribeca Film Festival and many more.

In this role youll be responsible for building scalable content marketing programs and campaigns to drive awareness consideration adoption and expansion from our largest Enterprise customers and prospects. From case studies to white papers youll lead the charge to equip Waitwhile with content thats tailored to our Enterprise buyer profiles.

Youll also be a major contributor to broader crossfunctional campaigns working closely with other teams including Product Customer Success and Sales.

What youll be doing

Content & SEO Strategy

• Develop and execute a consistent content marketing and SEO plan aligned with growth goals to drive organic traffic and inbound leads.
• Create a highquality content drumbeat (blog posts case studies white papers ebooks press releases explainer video scripts and other types of collateral) that resonates with key decisionmakers in Enterprise B2B SaaS.
• Optimize website content to improve rankings and increase discoverability for highintent keywords.
• Work crossfunctionally to ensure content aligns with the buyers journey and is effectively distributed to reach decisionmakers at the right time.

Sales & Demand Generation Support

• Develop conversionfocused content that supports demand generation campaigns email marketing top middle & bottom of funnel conversion and sales enablement efforts.
• Support AccountBased Marketing (ABM) initiatives by helping craft personalized content for highvalue Enterprise accounts.
• Collaborate with Sales teams to align content efforts with ABM campaigns ensuring messaging resonates with key accounts.
• Work closely with the Sales and Customer Success teams to create targeted content that accelerates the sales cycle and nurtures leads.
• Assist in the development of verticalspecific messaging that aligns with our key industries.

Social Media & Thought Leadership

• Manage and grow Waitwhiles social media presence (LinkedIn YouTube Twitter/X Tik Tok) by creating and curating engaging content for B2B audiences.
• Stay updated on social media trends and platform algorithms to optimize organic social strategies.
• Engage with the B2B community influencers and potential clients to build brand authority and foster relationships.

PR & Brand Awareness

• Support PR efforts to increase media coverage and industry recognition.
• Explore opportunities to partner with industry events podcasts and blogs to expand brand reach.

What skills you need

• 2 years of experience in content marketing SEO or demand generation (B2B SaaS preferred).
• Strong writing and storytelling skills in content marketing including social media writing/editing longform and shortform content that engages and converts.
• Strategy and experience in demand generation including content for lead magnets campaign funnels and lead scoring personalized nurture journeys and sales enablement.
• Knowledge of enterprise sales cycles and contents role in the buying journey.
• Experience with SEO best practices keyword research and content optimization.
• Ability to think strategically while executing daytoday content initiatives.
• Experience collaborating crossfunctionally to create impactful content.
• A selfstarter mentality comfortable working in a fastpaced startup environment and wearing multiple hats.

Bonus skills & attributes

• Familiarity with ABM strategies and crafting content for highvalue accounts.
• Experience with marketing automation tools (HubSpot Marketo or similar).
• Previous exposure to PR or influencer marketing in a B2B setting.
• Experience incorporating AI into workflows.

Benefits

We want Waitwhile to be an incredible place to work. We offer great benefits and perks flexible working hours and lots of interesting challenges. We believe in making work fun and rewarding and care about your development and are committed to your success. Our benefits & perks programs include but are not limited to:

• Competitive salary and equity in a fastgrowing startup
• Regular compensation reviews we reward great work!
• Great vacation policy and flexible holidays so you can take time off when you need it.
• Generally Accepted benefits plan offering customary to the employees home country.
• A collaborative supportive team that values curiosity innovation and impact.

Waitwhile has a positive diverse and supportive culture we look for people who are curious inventive and work to be a little better every single day. In our work together we aim to be smart humble hardworking and above all collaborative. If this sounds like a good fit for you why not say hello