Director of Marketing Communications

AMI is looking for an ambitious and talented Director of Marketing & Communications to lead and elevate our marketing function. This role is critical in ensuring AMI deeply understands our customers and delivers a marketing strategy that drives business growth fuels customer acquisition and strengthens our brand across Africa.

At its core this role is about crafting and executing marketing plans that directly support the strategies of AMI s business units ensuring that marketing efforts are closely aligned with the needs of both our Enterprise and Impact teams. Given the diverse priorities of each business unit we recognize that different strengths will bring value in different ways. While one business unit may prioritize growth and demand generation another may require strong brand positioning and strategic communications. We are open to shaping the team around the right leader ensuring they have the cultural fit customerobsession mindset and leadership ability to drive impact.

Our ideal candidate is a highly collaborative and customercentric leader with deep expertise in one or more of the key areas below and a strong working knowledge of the others:

1. Growth & Demand Generation Driving lead generation and customer acquisition through multichannel strategies.
   

2. Product Marketing & Positioning Understanding AMI s solutions deeply and ensuring they are effectively positioned for different audiences.
   

3. Communications & Thought Leadership Elevating AMI s brand through compelling storytelling and strategic messaging.
   

4. Content & Brand Management Building highquality content at scale to support AMI s business units.
   

5. CountryLevel Collaboration & Local Marketing Supporting country teams to execute marketing aligned with AMI s strategy while allowing for local adaptation.
   

This is a B2B/B2B2B marketing leadership role in a sales and productdriven organization where marketing plays a critical supporting function in driving revenue customer engagement and AMI s thought leadership.

• Work closely with the Business Units to develop and execute tailored growth marketing strategies that drive lead generation engagement and customer acquisition.
  

• Lead a multichannel approach including digital marketing (SEO email CRM automation) events partnerships and offline activations to generate demand.
  

• Support AMI s event marketing strategy ensuring highimpact leadgenerating events both online and offline including AMIhosted events partner events and industry conferences.
  

• Optimize AMI s digital marketing performance to improve conversion rates and customer acquisition.
  

• Improve lead conversion rates by refining marketing funnels and sales enablement strategies.
  

• Work closely with Sales and Client Success teams to align marketing campaigns with revenue objectives.
  

Product Marketing & Positioning

• Develop a deep understanding of AMI s learning products services and methodologies to effectively position them in the market.
  

• Lead Product Marketing efforts ensuring our offerings are wellpositioned effectively communicated and deeply understood by our different target audiences.
  

• Conduct customer and market research to refine messaging value propositions and product differentiation
  

• Develop marketing collateral that enables sales teams country teams and business units to effectively communicate AMI s value proposition.
  

• Drive gotomarket (GTM) strategies for new products and services ensuring successful launches and sustained adoption.
  

• Build a datadriven marketing culture ensuring marketing performance is continuously tracked and optimized.
  

• Leverage CRM automation and analytics tools to enhance campaign performance and measure ROI.
  

• Improve audience segmentation and personalization to drive higher engagement and conversion.
  

• Implement and refine key marketing metrics to assess effectiveness and inform decisionmaking.
  

• Oversee the communications strategy for AMI especially for impactdriven programs ensuring storytelling is compelling and aligned with stakeholder needs
  

• Work with Implementation and Client Success teams to develop content that highlights program impact and success stories
  

• Develop projectlevel communication frameworks to effectively report on outcomes for funders partners and external stakeholders
  

• Create and execute a thought leadership strategy positioning AMI as industry experts through white papers research reports industry panels and keynote opportunities
  

• Strengthen AMI s brand presence as the premier provider of practical business learning for African entrepreneurs and enterprises.
  

• Build and lead an internal content machine/agency that serves AMI s business units effectively ensuring highquality content production at scale.
  

• Develop a structured responsive content development process that meets the evolving needs of AMI Enterprise and AMI Impact.
  

• Develop engaging content marketing that drives inbound leads and thought leadership including storytelling case studies digital engagement and advocacy campaigns.
  

• Ensure content strategy aligns with growth and impact objectives amplifying AMI s thought leadership and credibility.
  

Website Digital Systems and CRM Management

• Oversee AMI s website strategy ensuring an optimized user experience that drives engagement and conversion.
  

• Manage CRM systems and marketing automation tools to improve customer segmentation lead nurturing and sales enablement.
  

• Leverage data analytics and reporting systems to drive marketing efficiency and decisionmaking.
  

• Ensure seamless integration between marketing sales and technology systems to enhance operational effectiveness.
  

• Act as the link between central marketing and country teams ensuring alignment while allowing for local adaptation.
  

• Support country teams in local event marketing partnerships lead generation efforts advisory for brand strategy and positioning thought Leadership
  

• Equip local teams with tools and frameworks to ensure consistent of AMI s marketing strategy.
  

Team Leadership & Strategic Alignment

• Build and lead a highperforming multicountry marketing and communications team across Africa ensuring strong and continuous learning.
  

• Guide and embed marketing teams within AMI s key regional markets ensuring localized strategies that drive engagement and growth.
  

• Work closely with key stakeholders including Sales Product Implementation and Leadership Country teams to align marketing efforts with AMI s strategic priorities.
  

• Define and manage the marketing budget ensuring efficient allocation of resources for maximum impact.
  

Requirements

• 12 years of experience in marketing with deep expertise in at least one of the following areas and strong working knowledge in the others: growth marketing product marketing thought leadership & communications or content & brand management.
  

• Customercentric mindset with the ability to deeply understand customer needs and align marketing strategies with business objectives flowing from AMI s business unit leaders.
  

• Proven ability to analyze marketing data optimize campaigns and drive decisionmaking through insights.
  

• Deep understanding of B2B marketing particularly in African markets.
  

• Experience working in a fastpaced highgrowth environment preferably in Edtech SaaS consulting or professional services.
  

• Strong leadership skills with a proven track record in scaling marketing teams and operations.
  

• Passion for AMI s mission and a deep understanding of the business learning and development landscape in Africa.
  

Benefits

Why Join Us

• Be the best: We work really hard are proud of what we do and love delighting our clients with quality.
  

• Own it: We step up to the task never pass the buck and hold ourselves accountable for delivering results.
  

• Push the limits: We ask why embrace failure and try new things. We never settle.
  

• Do what s right: We act with integrity confront dishonesty treat people fairly and strive to contribute to the greater good
  

• Always care: We don t have ego it s always team before me . We are kind we celebrate each other s success and we care enough to give honest feedback.
  

A dynamic office & team life:

• Monthly team social events and biannual team buildings
  

• Regular learning and coaching opportunities
  

• A hybrid working model
  

Hiring Process

• A screening interview with our Talent Team.
  

• An interview with your Direct manager.
  

• A case study assessment.
  

• A peer interview with the marketing team AMIgos.
  

• A final interview with the Hiring Manager & Chairman.