What we want:
We are looking for a highly motivated Media Planner with 13 years of experience in biddable and nonbiddable media planning. In this role you will create media plans for various direct and publisher platforms along with platforms like Google Ads Facebook Instagram LinkedIn DV360 Snapchat. The ideal candidate will be a strong strategist with a deep understanding of both programmatic and direct media buys bringing insightsdriven planning to deliver measurable results.
Who we are:
Vertoz (NSEI: VERTOZ) an AIpowered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website
here.
What will you do:
Campaign Planning:
Develop comprehensive media plans for both biddable (Google Ads DV360 and nonbiddable media (direct partnerships publisher placements).
Leverage programmatic platforms like DV360 to create targeted campaigns that maximize reach and ROI.
Campaign & Optimization:
Adjust strategies and plans based on realtime data ensuring all campaigns are delivering optimal performance.
Modify media campaign plans across digital channels monitor performance and provide optimization actions for key KPIs like CTR CPC and conversion rates.
Budget & Resource Management:
Work closely with media buyers and other teams to allocate and manage campaign budgets efficiently.
Ensure campaign budgets are met without exceeding cost limits while delivering highimpact results.
Collaboration:
Work closely with the creative analytics and client servicing teams to ensure the media strategy aligns with overall marketing objectives.
Build and maintain strong relationships with publishers and external media partners.
Reporting & Analytics:
Provide performance analysis actionable insights and optimization recommendations to improve future campaigns.
Prepare regular reports for clients showcasing key metrics and the success of the media plans.
Requirements
23 years of experience in media planning including both biddable and nonbiddable channels.
Proficient in Google Ads Facebook Ads DV360 Instagram LinkedIn and other relevant media platforms.
Familiarity with programmatic platforms and audience segmentation tools.
Strong communication negotiation and relationshipbuilding skills.
Datadriven with the ability to analyze performance and adjust strategies accordingly.
Experience with media buying campaign optimization and reporting.
Certification in Google Ads or Facebook Blueprint.
Familiarity with Google Analytics or similar analytics tools.
Experience working with DSPs (DemandSide Platforms).
Benefits
No dress codes
Flexible working hours
5 days working
24 Annual Leaves
International Presence
Celebrations
Team outings
Referral Policies
2-3 years of experience in media planning, including both biddable and non-biddable channels. Proficient in Google Ads, Facebook Ads, DV360, Instagram, LinkedIn, and other relevant media platforms. Familiarity with programmatic platforms and audience segmentation tools. Strong communication, negotiation, and relationship-building skills. Data-driven with the ability to analyze performance and adjust strategies accordingly. Experience with media buying, campaign optimization, and reporting. Certification in Google Ads or Facebook Blueprint. Familiarity with Google Analytics or similar analytics tools. Experience working with DSPs (Demand-Side Platforms).