Google Ads Media Buyer
Google Ads Media Buyer
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Salary Not Disclosed
1 Vacancy
Job Description
About Company
Our client is a leading growthdriven digital marketing agency specializing in innovative solutions for real estate investors. Their mission is to generate highquality leads and drive business growth through cuttingedge digital advertising strategies.
They help clients grow their businesses by:
1. Managing High Performing Marketing Campaigns
2. Tracking All Of the Clients KPIs
3. Consulting Them On Their KPIs
Position Overview:
We are looking for an experienced Media Buyer who specializes in lead generation using Google Ads search campaigns and YouTube ad campaigns. The ideal candidate will have a proven track record of success in optimizing Google Ads campaigns within the real estate industry. This role requires a deep understanding of the real estate market digital advertising strategies and a passion for driving results.
Key Responsibilities:
- Manage between $150000 to $300000 in monthly ad spend.
- Manage up to 3035 client accounts at the same time with the help of a Junior Media Buyer.
- Develop and execute strategic Google Ads campaigns focused on lead generation for real estate investors.
- Conduct comprehensive market research and competitor analysis to identify target audiences key trends and opportunities.
- Create compelling ad copy and creative assets tailored to real estate investors.
- Implement advanced bidding strategies and optimization techniques to maximize campaign performance and ROI.
- Monitor campaign performance and analyze key metrics such as cost per lead conversion rates and return on ad spend (ROAS).
- Collaborate with creative analytics and account management teams to ensure alignment on campaign objectives.
- Stay uptodate on industry trends best practices and regulatory changes within the real estate market.
- Consistently report client campaign metrics via loom videos on a biweekly basis and communicate potential strategy adjustments with the client and account manager.
- Communicate with clients via Slack and (rarely) Zoom as needed to assist the account manager in working through client needs.
Qualifications:
- Minimum of 2 years of experience in digital marketing focusing on lead generation using Google Ads.
- Proven track record of managing Google Ads campaigns with a minimum ad spend of $1 million.
- Deep understanding of the real estate market including key trends and audience segments.
- Expertise in Google Ads platform including campaign setup optimization and performance tracking.
- Strong analytical skills with the ability to make datadriven decisions.
- Excellent communication and collaboration skills.
- Google Ads certifications (e.g. Google Ads Search Google Ads Display) preferred.
- Experience with additional digital advertising platforms (e.g. Facebook Ads LinkedIn Ads) and real estatespecific tools (e.g. Zillow Realtor) is a plus.
Business hours are 9AM 5PM PST
Employment Type
Full Time
