Paid Media Specialist Ads Optimizer
Paid Media Specialist Ads Optimizer
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Job Description
About Collective Hospitality
We are the biggest lifestyle accommodation brand and disruptor of the traditional hotel model. From curated hospitality experiences to communitydriven destinations our goal is to go beyond just a place to sleepoffering experiences that inspire you to live bigger dream bolder and dive into adventure. With brands like Socialtel PATH Bodega Slumber Party and Castaway Island under our umbrella were redefining travel one stay at a time
Paid Media Specialist (Ads Optimizar)
Job Summary: We are seeking a Media Specialist to manage and optimize paid media campaigns across Google Ads Meta Ads Manager and other platforms while ensuring effective tracking and reporting setups. This role will work closely with the Digital Marketing Manager to enhance online visibility drive conversions and maximize ad spend efficiency.
Paid Media & Advertising
- Work with the Digital Marketing Manager to align media strategies with business objective
- Manage operations (set up optimize monitor) for paid campaigns and daily optimizations (Meta Ads Manager Google Ads (SEO SEM PPC) and other digital platforms).
- Effectively communicate campaign performance and insights updates data analytics with digital marketing manager daily/weekly/monthly.
- Conduct A/B testing audience segmentation and ad creative optimization to improve conversion rates as discussed.
- Track key performance metrics (CTR CPC CPA ROAS) and provide insights to improve campaign efficiency with the digital marketing manager.
- Generate detailed reports on Google Analytics Google Tag Manager and Meta Business Suite.
- Stay updated with industry trends algorithm changes and new ad formats.
- Experiment with emerging digital media opportunities to enhance brand reach and engagement.
Qualifications & Requirements
3 years of experience in digital advertising PPC SEO and SEM.
Handson experience with Meta Ads Manager Google Ads Google Analytics and Google Tag Manager.
Strong understanding of Google Tag Manager (GTM) Google Analytics 4 (GA4 and Meta Pixel setup.
Experience in conversion tracking setup (GA4 Meta Events Google Ads Conversion Tracking UTMs Firstparty Data Tracking).
Proficiency in SEO optimization tools (Google Search Console Ahrefs SEMrush Screaming Frog).
Strong analytical skills with the ability to interpret data and optimize campaigns.
Knowledge of the hospitality industry and customer journey is a plus.
Ability to work in a fastpaced environment and adapt to changing digital trends.
Ability to work under pressure highly responsible in a remote work environment.
Excellent communication and teamwork skills.
Salary & Benefits:
Competitive salary based on experience.
Flexible working hours and remote work options.
Career growth and learning opportunities.
Paid time off and worklife balance.
If you are passionate about the hospitality industry and enjoy working in a fastpaced highenergy environment this is your chance to make a real impact with a brand thats reshaping travel for a new generation of adventurers.
We are an inclusive team that values innovation collaboration and fun. Ready to take your career to new heights with us
Employment Type
Full Time
