Brand Communications Manager
Brand Communications Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Brand Communications Manager reporting to the Director of Marketing & Public Relations is a strategic leader responsible for shaping and executing a compelling brand voice storytelling and thought leadership strategy across Canada and the U.S. This role drives brand consistency enhances industry presence through content and executive communications and ensures alignment across multiple corporate and operational brands.
The Brand Communications Manager performs some or all of the following duties:
- Develop and execute SEOdriven B2B content strategies that supports brand awareness thought leadership and lead generation.
- Leverage best practices in B2B content frameworks to drive engagement and visibility as well as ROI of owned content.
- Build and maintain media relationships secure industry coverage and position executives as thought leaders through bylines speaking engagements strategic media outreach and social media.
- Lead brand messaging strategy to ensure cohesion across all corporate and operational brands reinforcing brand positioning and voice.
- Oversee the creation of highquality engaging content including blog articles case studies infographics presentations and pillar story content.
- Support branding rebranding and communication efforts for corporate activities ensuring seamless transitions and alignment with corporate messaging.
- Manage multiple content and communications projects simultaneously coordinating with internal teams agency partners and stakeholders to meet deadlines and business objectives.
- Provide mentorship and leadership to junior team members guiding content development and social media management efforts and fostering a highperformance collaborative environment.
Qualifications :
- 5 years of experience in B2B brand communications content strategy or public relations.
- Strong knowledge of B2B content strategy frameworks best practices and multichannel content marketing.
- Proven experience in media relations executive positioning and thought leadership.
- Exceptional writing storytelling and editorial skills with a keen ability to craft compelling narratives.
- Strong project management skills with the ability to prioritize and manage multiple initiatives.
- Experience managing and mentoring direct reports or crossfunctional teams.
- Background in B2B services facilities management real estate or professional services is an asset.
- Experience on the agency side is considered an asset.
- Fully bilingual in French or Spanish is an asset.
- Proficient in Microsoft Office Suite (Excel Outlook Word) WordPress CMS Cision or other media monitoring tools
Competencies
- Comfortable working with deadlines and multiple projects in parallel
- Meticulously organized and task driven
- High attention to detail
- Ability to perform effectively both independently and in a teamoriented environment
- Ability to change prioritize and work in a fastpaced environment
- Highly strategic with a focus on setting KPIs and delivering results
- Solid presentation skills
Additional Information :
WHATS IN IT FOR YOU
- A chance to grow with a fastgrowing company
- Hybrid work environment 3 days in office)
- Employee resource groups and programs focused on DEI women in leadership mentorship and mental health and wellness.
- Benefits that start on Day 1 of employment including life insurance extended health & dental coverage STD/LTD maternity leave topup and health spending account.
- Total Rewards Program that includes paid personal days $500 wellness benefit EAP and dependent education assistance program
- Retirement benefits with companymatched contributions up to 5 of your eligible earnings
- Competitive compensation package
Working Arrangement: Hybrid
Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race colour religion sex sexual orientation gender identity national origin age disability protected veterans status Indigenous status or any other legally protected factors. Disabilityrelated accommodations during the application process are available upon request.
#IND3
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
