Subscription Marketer
Subscription Marketer
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78000 - 111000
1 Vacancy
Job Description
About Us
We are a leading B2B media company in the energy sector seeking an experienced Senior Subscription Marketing Specialist to drive highvalue individual subscriptions for:
- Petroleum Economist A premium business intelligence platform offering indepth insights into the global energy industry.
- Global Energy Infrastructure A SaaS business intelligence tool providing critical data on energy infrastructure projects worldwide.
This role requires a highly strategic and datadriven marketer with a minimum of five years of experience in subscription marketing and a proven track record of engaging senior executives and decisionmakers.
Role Overview
As a Senior Subscription Marketer you will be responsible for leading and executing highimpact campaigns to acquire convert and retain seniorlevel individual subscribers. You will leverage your expertise in digital marketing demand generation and datadriven audience acquisition to grow and sustain a premium subscriber base.
Key Responsibilities
- Develop and execute sophisticated subscription marketing strategies targeting senior executives in the energy industry.
- Implement multichannel digital campaigns across email paid media LinkedIn SEO and industry partnerships to drive highvalue conversions.
- Craft targeted messaging offers and content strategies designed to engage Csuite executives directors and senior professionals.
- Lead A/B testing performance analysis and conversion optimization to refine pricing strategies and marketing approaches.
- Manage and optimize marketing automation and CRM workflows to enhance lead nurturing and subscriber retention.
- Utilize data analytics and subscriber insights to refine acquisition continuously and engagement tactics.
- Collaborate with editorial product and sales teams to align messaging with subscriber needs and industry trends.
- Develop premiumlevel email sequences landing pages and ad creatives that resonate with senior decisionmakers.
- Monitor competitor strategies and industry developments to adjust and refine marketing approaches.
- Ensure all email campaigns are optimized for deliverability engagement and conversion including HTML and CSS updates for email templates.
Requirements
- Minimum 5 years of experience in subscription marketing with a proven track record in highvalue B2B subscriptions.
- Demonstrated success marketing to senior executives Csuite leaders and decisionmakers in the energy finance or infrastructure industries.
- Strong expertise in digital marketing audience segmentation and lead generation strategies.
- Proficiency in Google Ads LinkedIn Ads SEO and enterpriselevel email marketing platforms.
- Must be proficient in HTML and CSS to modify and optimize email templates for campaigns.
- Datadriven mindset with expertise in analytics reporting and ROI optimization.
- Exceptional copywriting skills with the ability to craft persuasive executivelevel messaging.
- Deep understanding of subscription business models retention strategies and lifetime value optimization.
Compensation
Competitive contract rate based on experience and performance metrics.
Benefits
Experience: Minimum of 5 years in subscription marketing, with a proven track record in high-value B2B subscriptions. Target Audience: Demonstrated success in marketing to senior executives, C-suite leaders, and decision-makers in the energy, finance, or infrastructure industries. Digital Marketing Expertise: Strong knowledge of digital marketing, audience segmentation, and lead generation strategies. Advertising & SEO: Proficiency in Google Ads, LinkedIn Ads, SEO, and enterprise-level email marketing platforms. Technical Skills: Must be proficient in HTML and CSS to modify and optimize email templates for campaigns. Data-Driven Approach: Strong analytical skills, with expertise in reporting, ROI optimization, and performance tracking. Copywriting & Messaging: Exceptional ability to craft persuasive, executive-level messaging. Subscription Business Models: Deep understanding of retention strategies, lifetime value optimization, and subscription-based growth tactics.
Employment Type
Full Time
