Campaign Management Lead South
Posted on :
06-03-2025
Employer Active
1 Vacancy
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Job Description
We are seeking a dynamic and strategic Campaign Management Lead for South to join our team in Agadir Morocco. As a key member of our marketing leadership you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share for our cereals and dairyfree product lines.
- Develop and implement comprehensive marketing campaigns for cereals and dairyfree products aligning with overall brand strategy and business objectives
- Lead crossfunctional teams to ensure seamless campaign across various channels including digital traditional and instore
- Analyze market trends consumer behavior and campaign performance data to inform strategy and optimize results
- Manage campaign budgets effectively ensuring maximum ROI and efficient resource allocation
- Collaborate with internal stakeholders and external agencies to create compelling creative concepts and messaging
- Monitor competitor activities and market dynamics to identify opportunities and threats
- Provide mentorship and guidance to junior team members fostering a culture of innovation and excellence
- Present campaign results and recommendations to senior leadership demonstrating the impact on business performance
- Stay uptodate with the latest marketing trends and technologies particularly those relevant to the FMCG industry in Morocco
Critical success factors & key challenges
- Sound knowledge of business risk management financial modelling tools & techniques
- Understanding of crops and grower segments (e.g. campaign management marketing offers channel strategies market research techniques)
- Ability to work across boundaries within Marketing Organization with Portfolio Leads Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
- To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
- Generating new insights to influence strategic thinking
Qualifications :
- Bachelors degree in Marketing Business Administration or related field; MBA or advanced degree preferred
- Minimum of 5 years of experience in marketing or advertising with a focus on campaign management
- Proven track record of developing and executing successful marketing campaigns in the FMCG industry
- Strong understanding of the cereals and dairyfree category including market trends and consumer behavior in Morocco
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency in campaign management tools and marketing analytics platforms
- Outstanding leadership and team management skills
- Exceptional communication and presentation abilities with the capacity to influence stakeholders at all levels
- Strong project management skills and ability to manage multiple campaigns simultaneously
- Fluency in English and French; Arabic language skills are a plus
- Demonstrated ability to work in a fastpaced resultsoriented environment
- Experience with budget management and financial planning for marketing campaigns
Additional Information :
- Willingness to be implemented in the inscope area
- Good English French and Arabic language skillset required
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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