Touchpoint Owner E-Commerce
Touchpoint Owner E-Commerce
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Job Description
Lead Marketing Content & Campaigns: Manage the of marketing content and campaigns for Bosch Accessories across key platforms including the B2B portal and Bosch EShop. Ensure alignment with Boschs overall marketing strategy and consistency across digital touchpoints.
Own KPIs & Optimize User Journey: Define and track KPIs to measure campaign success and optimize the user journey for retailers on the B2B portal. Focus on improving user experience engagement and brand awareness.
Drive Conversion & Sales Growth: Strategically enhance conversion rates and drive sales by analyzing user behavior running A/B tests and adjusting content to better meet audience needs.
Continuous Testing & Content Adjustment: Regularly test and adapt content based on insights and user feedback ensuring continuous improvement of user experience and campaign performance.
Integrate ODP into B2B Portal: Oversee the integration of the Online Dealer Package (ODP) into the B2B portal and other Bosch platforms to enhance dealer engagement.
Optimize own platformed touchpoints: Leverage online expertise touchpoints such as newsletters and social media channels toexecute our strategy and maximise our marketing objectives
Provide Tools Training & KPI Support: Offer necessary tools training and guidance along with key performance data to ensure the successful implementation of marketing content across these platforms.
Enhance User Journey Features: Develop and implement features designed to improve the user journey and drive sales ensuring a seamless experience for retailers.
Collaborate on B2B and B2C Strategies: Work closely with other business units to align and create an integrated marketing strategy for both B2B and B2C audiences.
Collaborate with Edealer Touchpoint Owner: Act as a reliable partner to the Touchpoint Owner Edealer ensuring smooth collaboration and alignment with overall objectives
Qualifications :
Educational Background: Relevant degree in business marketing management or a related field is preferred.
Hard Skills:
Proficiency in PowerPoint presentations and English (both written and verbal).
Experience in project management and brand expertise.
Knowledge of product portfolio management and concept development.
Strong analytical skills in data & research interpretation.
Understanding of sales & distribution mechanisms.
Soft Skills:
Excellent communication and presentation abilities.
Strong teamwork and collaboration skills.
Proficient in stakeholder management.
Analytical thinking and problemsolving mindset.
Resultoriented approach with leadership capabilities.
Ability to think conceptually and strategically.
Additional Information :
Competitive compensation package incl: salary annual & performance bonus cafeteria
Flexible work arrangements
With a high percentage of homeoffice opportunity that will remain after the pandemic
Flexibility in location & timing in accordance with teams target & alignment
Our onsite Activity Based Working environment which is designed for creativity and efficiency using the advantages of Smart Buildings
International diverse inclusive company culture supported with a transformational leadership mindset
Continuous learning & growth opportunity we offer a wide range of development programs and trainings to ensure that youre ready
Wellbeing programs including Medical & Mental support
Organized events in various themes such as Sport Cultural & Educational also many selforganized activities supported by the company
Childcare opportunity #Bosch Kindergarten & Nursery
If you require any further information please feel free to contact us on the
following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
