Reporting to the Marketing Manager the Social Media Supervisor will play a pivotal role in enhancing our brands online presence fostering engagement with our target audience and driving business growth through strategic social media initiatives. The role will be responsible for developing and executing comprehensive social media strategies across multiple platforms creating engaging content fostering community engagement managing influencer partnerships analyzing performance metrics and collaborating with crossfunctional teams to ensure alignment with broader marketing objectives.
Key Duties and Responsibilities
Social Media Strategy:
- Lead the ideation and development of the companys social media campaigns including creative strategy targeting and budgeting
- Develop and implement a comprehensive social media strategy aligned with marketing objectives and brand identity.
- Take charge of the social calendar and oversee the management of all digital channels (including updates design user experience and community management).
Content Creation:
- Create compelling and visually appealing content for various social media platforms including Instagram Facebook Instagram TikTok and others.
- Develop graphics photos videos and written content showcasing our products services and brand values.
- Oversee the production of content for social media assets and materials (web print/virtual video)
Community Engagement:
- Foster and maintain an active and engaged social media community.
- Cultivate an active and thriving social media presence across relevant channels (Instagram Facebook Tiktok etc.).
Influencer Marketing:
- Collaborate with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
- Identify and engage with influencers who align with our brand values and target audience.
Social Media Advertising:
- Develop and manage paid social media campaigns to increase brand awareness drive traffic and achieve marketing goals.
- Monitor ad performance optimize campaigns and provide regular performance reports.
Social Media Analytics:
- Analyze social media metrics and data to measure the success of campaigns and strategies.
- Use insights to make datadriven decisions and continuously improve performance.
Trend Monitoring:
- Stay uptodate with social media trends algorithm changes and best practices in the animal feeds and pet food industry.
- Apply new trends and innovations to enhance our social media presence.
CrossFunctional Collaboration:
- Work closely with the digital solutions design and content teams to ensure a cohesive brand message across all marketing channels.
- Coordinate social media efforts with broader marketing campaigns.
Qualifications :
Education:
- Bachelors degree in Marketing Communications or a related field.
- Relevant certifications in social media marketing are a plus.
Experience:
- Proven experience (minimum 3 years) in social media management preferably in the agribusiness and pet food industry or related fields.
- Indepth knowledge of social media platforms algorithms and best practices for organic and paid social media marketing.
- Proficiency in content creation tools and software such as Adobe Creative Suite and social media scheduling platforms.
- Strong written and visual communication skills with an eye for detail and design aesthetics.
- Experience in analyzing social media metrics and using insights to drive performance improvements.
- Familiarity with influencer marketing and the ability to identify and engage with relevant influencers.
- Excellent time management and organizational skills with the ability to handle multiple projects and meet deadlines.
- Creative thinker and problem solver with a proactive approach to social media strategy.
- A collaborative and teamoriented mindset with the ability to work effectively with crossfunctional teams.
Additional Information :
We at Aboitiz are strongly motivated individuals who like to get things done and who live out our culture to deliver our brand promise every time anytime. We are Apeople driven to excel in everything we do! We are not afraid of new challenges. We are driven to lead just as we thrive with teamwork. We celebrate successes and cheer for each others accomplishments. We provide great client service because we are driven to serve! Apeople take responsible action and display personal discipline integrity and pride in being part of a conglomerate with a trusted name in business.
Are you an Aperson You will be at home with us.
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Remote Work :
Yes
Employment Type :
Fulltime