Determining advertising approach and tone of voice as well as studying products to define principal selling points.
Write social media content to increase engagement to brand channels
Write original and creative copy for multichannel launches and managing the evolution of messaging from concept to execution without sacrificing clarity or consistency.
Using of search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
Collaborate with designers to create appealing graphics that complement text.
Reviewing and editing copy for publication to ensure adherence to style guide and professional standards.
Researching content and consumer trends to ensure that content is relevant and appealing.
Ensure creative is executed within agreed strategy deadlines and budget.
Write script for video ads webinars presentations and company profiles.
Key internal working relationship:
Working closely with product merchant partnership growth teams.
Requirements
Degree qualification preferably in marketing advertising media communications journalism language and literature.
Minimum of 3 years proven experience working as a Copywriter.
Proven content writing and proofreading experience in Arabic and English.
Portfolio of published articles creative script or campaign.
Excellent writing and editing skills with a keen eye for detail.
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