Web Analytics Specialist
Web Analytics Specialist
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Job Description
Are Google Analytics and other web analytics tools your happy space Do you thrive on transforming raw data into actionable insights that map the buyer journey and inform strategic decisions If so this role is your opportunity to drive impact through data.
As our Web Analytics Specialist you will help improve and maintain our web analytics; youll work on the technical setup governance and optimisation supporting our Marketing Ops Lead and working with our Web Development team to help build reports and dashboards. In collaboration with these teams you will ensure consistency and accuracy in how we measure traffic and behaviour on our website. The overarching goal is to deliver datadriven insights that empower our marketing campaigns and website optimisation efforts.
Join our newly established Marketing Delivery Centre based in Chennai India. Youll report to the Head of Marketing Delivery Centre (MDC) and be part of the Brand Marketing and External relations team.
Key responsibilities:
- Support our global Marketing Ops Lead in systematizing and improving our web analytics and help ensure that we have the right technical setup of our analytics systems for accurate data.
- Responsible for data collection and working with the Marketing Ops Lead to build and maintain dashboards and reports that provide actionable insights to Marketing Managers and the team responsible for strategic web development.
- Guide and maintain governance policies for analytics tools setup and reporting to ensure data integrity and consistency.
- Interface with marketing managers and other stakeholders to understand their data needs and ensure analytics solutions meet those needs.
Qualifications :
Skills and experience
For this role we believe a good starting point is:
- 2 years experience in a similar role working with Google Analytics and Google Tag Manager for large a website. We use Piwik Pro familiarity with this system is ideal but not a requirement.
- Good understanding of data collection best practices and ability to structure data in dashboards and reports with actionable insights for various audiences.
- Education in Marketing Business Data Science or a related field.
- Its a plus if you have previous experience with other digital disciplines such as email marketing automation or webinars.
Additional Information :
Personal qualities that will help you succeed and thrive in this role include:
Being proactive is important technical expertise and strong organizational skills to will help you in this role.
Welcome to our Support Organization
In Rambolls Support Organization we take pride in keeping Ramboll running smoothly enabling bright minds throughout the organization to focus on their areas of expertise as we tie together all parts of the business. We provide support within areas like Finance HR Client & Sales Opex and more coordinating efforts and securing common ground for the development and servicing of clients and markets.
Ramboll in India
Ramboll has more than 1800 experts working across six offices in India applying their passion to deliver innovative solutions in markets as diverse as Architecture & Landscape Buildings Transport Water Environment & Health and Energy. Founded in Denmark Ramboll is a people company. We invite you to contribute to a sustainable future working in an open collaborative and empowering culture.
How to apply
Apply online. Attach your CV cover letter and relevant documents showcasing why you are the right fit for the role and when you are available to start. We look forward to receiving your application.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
