Digital Media Buyer

About the Job
Meeting clients to understand their advertising strategy and building up a picture of their target audience
Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
Advising the creative team and clients about the most effective media combination
Obtaining the best advertising rates that fit with the agreed media strategy
Managing budgets and maintaining advertising spend records.
Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan.
Maintaining social media presence across all digital channels.
Brainstorm new and creative growth strategies.
Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports.
Measuring and reporting on the performance of all digital marketing campaigns.
Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
Working with sales account management team to acquire client assets and coordinate campaign launches.
Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
Collecting and evaluating customer feedback data.
Evaluating competitor’s Digital Marketing strategies and creating plans to overtake.
Job Requirements
Excellent understanding of online media planning
Understands how digital fits in the overall client marketing/media strategy
Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
Ability to work with modest media budgets.
Qualifications:

Bachelor Degree.
5+ years of Media planning experience at a digital marketing agency.
Strong mathematical abilities required.
Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics, and other media tools.
Strong writing, presentation, and strategic and analytical thinking skills.
Able to work independently and have excellent time management skills.