Paid Media Specialist

Job Title:

Paid Media Specialist

Roles Responsibilities and Daily Tasks:

Listed in order of importance:

1. Develop and manage datadriven paid advertising campaigns across platforms like all types of Google Ads Microsoft Advertising LinkedIn Ads Native Ads Remarketing Ad and other relevant channels based for awareness and lead generation.

2. Conduct indepth audience research and target the right demographics for maximum impact.

3. Manage campaign budgets effectively optimize campaigns for performance and analyze data to identify areas for improvement.

4. Collaborate with internal teams including creative designer content and developers for generating ad copies and landing page

5. Generate comprehensive reports to measure campaign success and communicate results to stakeholders.

6. Conduct A/B tests on ad copies landing pages and other campaign elements to determine the most effective approaches

Simplified Essential Skills:

1. 5 years experience as a Paid media specialist

2. Experience in a B2B marketing environment.

3. Experience in running all types of Google ads LinkedIn native remarketing ads

4. Experience in implementing accountbased marketing (ABM) strategies through paid media channels

Essential Skills:

1. Experience in a B2B marketing environment.

2. Experience in running all types of Google ads LinkedIn native ads is a must.

3. Experience in implementing accountbased marketing (ABM) strategies through paid media channels

4. Experience with conversion tracking and attribution modelling

5. Conversion Optimization

6. Tools knowledge: Google Analytics Google Ads SpyFu LinkedIn campaign manager

Essential:

Technical skills aside what are the main things you are looking for when hiring for this role

1. Should have run ad campaigns on multiple platforms.

2. Good understanding of cost optimization

3. Good data presentation and analysing skill

Desired Experience and Skills:

1. Experience with additional platforms like YouTube Ads or programmatic advertising

2. Has previous experience writing for both the UK and US markets.

3. Demonstrates the ability to work independently and collaboratively.

Desired Years of Experience:

5