Social Media Strategist

Job Title: Social Media Strategist

Location: Miami FL

Job Type: FullTime

Job Description:

Overview: The Social Media Strategist will be responsible for developing and implementing a comprehensive social media strategy to increase our web traffic enhance our brand image and engage with our audience. This role requires a deep understanding of social media platforms content creation audience engagement and analytics.

Key Responsibilities:

• Strategy Development:

  • Develop implement and manage our social media strategy.
  • Define the most important social media KPIs.
  • Create a content calendar and ensure consistent posting schedules.

• Community Management:

  • Monitor social media channels for comments messages and mentions.
  • Respond to customer inquiries and comments in a timely and professional manner.
  • Foster and grow online communities and engage with followers to build brand loyalty.

• Analytics and Reporting:

  • Use social media analytics tools to track performance and gather insights.
  • Prepare and present reports on social media metrics and trends.
  • Adjust strategies based on datadriven insights to optimize performance.

• Collaboration:

  • Work closely with the marketing PR and content teams to ensure cohesive brand communication.
  • Partner with influencers and other brands to enhance our social media presence.
  • Stay uptodate with the latest social media best practices and technologies.

Qualifications:

• Indepth knowledge of various social media platforms and best practices.
• Strong understanding of SEO and web traffic metrics.
• Experience with social media management and analytics tools (e.g. Hootsuite Sprout Social Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinking and problemsolving skills.
• Ability to work independently and collaboratively in a fastpaced environment.