CDP Specialist

CDP Specialist

Responsibilities:

As a CDP Specialist you will be responsible for managing and optimizing customer data platform solutions. The candidate should

be proficient in data management segmentation analytics and campaign execution. This role requires a blend of technical

expertise strategic thinking and handson execution to drive business growth through effective utilization of customer data.

1. Manage and maintain the Customer Data Platform (CDP) infrastructure including data ingestion integration and

storage.

2. Collaborate with crossfunctional teams to understand data requirements and implement data governance best

practices.

3. Develop and execute segmentation strategies to target specific customer segments based on behaviour demographics

and other relevant attributes.

4. Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing

campaigns and product improvements.

5. Design and implement personalized marketing campaigns across multiple channels (email SMS push notifications etc.)

using the CDP platform.

6. Monitor and optimize campaign performance based on key metrics such as engagement conversion rates and ROI.

7. Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement.

8. Stay updated on industry trends and best practices related to customer data management marketing automation and

CDP technologies.

9. Train and support internal teams on using the CDP platform effectively for their respective functions.

10. Collaborate with IT and thirdparty vendors to troubleshoot technical issues and ensure the smooth functioning of the

CDP platform.

Skills Required:

1. Bachelor’s degree in marketing Business Administration Information Technology or related field. Advanced degree or

relevant certifications are a plus.

2. Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing

cloud Data Cloud Web Engage Segment Adobe Audience Manager etc.

3. Strong proficiency in SQL JSON data manipulation and data visualization tools (e.g. Tableau Power BI).

4. Experience with marketing automation tools (e.g. Salesforce Marketing Cloud Marketo HubSpot) and CRM platforms

(e.g. Salesforce Microsoft Dynamics) is preferred.

5. Excellent analytical skills with the ability to translate data into actionable insights and recommendations.

6. Solid understanding of data privacy regulations (e.g. GDPR CCPA) and best practices for data security.

7. Strong communication and collaboration skills with the ability to work effectively across multiple teams and

stakeholders.

8. Detailoriented with a focus on accuracy and quality of data.

9. Ability to thrive in a fastpaced environment and manage multiple priorities simultaneously.

10. Flexibility to adapt to evolving business needs and technologies.