Senior Digital Marketing Executive

As a Senior Digital Marketing Executive you will be responsible for developing and implementing comprehensive digital marketing strategies to drive online visibility brand awareness and customer engagement. You will oversee various digital marketing channels and campaigns to achieve business objectives and ensure a strong online presence for the company.

Key Responsibilities:

• Develop and execute digital marketing strategies that align with the organization's overall marketing and business objectives.
• Plan and manage online marketing campaigns across various channels including social media email marketing search engine optimization (SEO) payperclick (PPC) advertising and content marketing.
• Create curate and optimize content for digital channels to attract and engage the target audience.
• Oversee website development and maintenance to ensure optimal user experience functionality and performance.
• Manage and grow the organization's social media presence by creating and sharing content engaging with the audience and tracking performance.
• Plan and execute email marketing campaigns including segmentation A/B testing and analytics.
• Optimize website content and structure for search engines (SEO) and manage paid advertising campaigns (SEM) to increase visibility in search results.
• Monitor analyze and report on the performance of digital marketing efforts using tools like Google Analytics and other marketing analytics platforms.
• Develop and manage digital marketing budgets to maximize ROI and achieve set KPIs.
• Manage and handle the internal marketing team along with the crossfunctional team communication like content writers design and development team.
• Responsible for the task delegation and reporting of assigned juniors to make sure that the team is working on the goals that has been planned and set by the company.

Perks and Benefits:

• 5 Days Working

• Competitive Salary

• KnowledgeBased Hierarchy

• Trending Technology Development

• Career Development Programs

• Tremendous Scope of Responsibilities and KPIs Aligned with Individual and Organizational Goals

• Exposure to working with a team size of 65

• Good Project Incentives and Rewards

• Explore Incredible India! Workation Programmes with Airfare Hotelstay

• WorkLife Balance

• Fantastic Team Spirit with Creative Fun and Open Office Work Culture