Paid Ads Specialist

Job Title: Paid Ads Specialist (Google & Meta Ads)
Location: Remote (CST Timezone)

Work schedule: Monday Friday 9 AM to 5 PM CST

Job Description:

Are you a datadriven marketer with a flair for creating impactful advertising campaigns We are on the lookout for a skilled Paid Ads Specialist to enhance our vibrant marketing team. This role focuses on crafting executing and refining ad campaigns across Google and Meta platforms to maximize reach and engagement.

Key Responsibilities:

• Design and Manage Campaigns: Construct and oversee Google and Meta ad campaigns from inception to execution.
• Optimize for Performance: Utilize performance data to make strategic adjustments that boost campaign effectiveness and ROI.
• Creative Development: Create compelling ad copy and visuals that strike a chord with diverse audiences.
• Testing and Refinement: Conduct A/B testing to continually refine strategies and improve results.
• Leverage AI Tools: Employ AI technologies to augment campaign efficiency and outcomes.

Qualifications:

• Proven Campaign Management: Demonstrable experience in managing successful Google Ads and Meta Ads campaigns.
• Analytical Proficiency: Skilled in using tools like Google Analytics and Meta Pixel to track and interpret campaign data.
• Targeting Expertise: Deep understanding of audience segmentation and targeting techniques.
• Creative Aptitude: Ability to craft engaging ad copy and understand basic design principles.
• Trend Awareness: Stay updated with the latest changes in platform capabilities and advertising trends.
• AI Integration: Interest and experience in incorporating AI tools into campaign strategies.

NicetoHaves:

• Specialized Industry Experience: Background in running ad campaigns for the medical/healthcare sector.
• Client Interaction: Willingness and ability to occasionally liaise with clients supporting our account management team.
• Broad Platform Knowledge: Experience with additional platforms like TikTok YouTube and other advertising mediums.

Remote Work :

No