Adobe CampaignAEM

Adobe Campaign Configuration and Adobe campaign StandardStrong Expertise in Adobe Campaign StandardCampaign Marketing AutomationGood exposure on Channel implementation Email/SMS/DM/Push and Campaign workflows developmentData Management and SegmentationData Integration and SQLA/B Testing and Multivariate TestingCampaign AnalyticsCompliance with Data Privacy RegulationsConfigure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and settingup ETL and dataflowsConfigure the Adobe Campaign solution to customers requirement including Campaigns setups building web pages using ScriptingDevelop customer specific solutions where necessary and document themDesign and implement complex multiwave multichannel communications with coding for versioning (dynamic in email and mobile push).Familiarity with Web Development and Web Applications in Adobe Campaign (Frontend and Backend).

Good to have skills*

Adobe Campaign ManagementOther relevant campaign management expertise

Key responsibilities*

As an Adobe Campaign Engineer this role is pivotal in leveraging Adobe Campaign to plan execute and optimize marketing campaigns. You will work closely with marketing teams to design and implement strategies manage customer data and ensure that marketing campaigns are executed effectively. Campaign Configuration: Configure and customize Adobe Campaign to align with marketing goals and objectives including email marketing customer segmentation and multichannel campaign automation. Campaign Management: Collaborate with marketing teams to design build and execute marketing campaigns using Adobe Campaign. Data Management: Maintain and manage customer data within Adobe Campaign ensuring data accuracy and effective segmentation for personalization. Integration: Collaborate with IT and data teams to integrate Adobe Campaign with other marketing technologies data sources and customer databases. Workflow Automation: Develop and maintain marketing automation workflows that facilitate personalized communications based on customer behaviour and engagement.

Keywords

Adobe Campaign StandardACS Engineer