Principal Marketing Communications Specialist

Job Title Principal Marketing Communications Specialist Exempt 14166

Number of Positions 1
Job Location Virtual Location
Job Start Date 6/10/24
Job End Date 6/9/26

Top things the hiring manager is looking for in the SENIOR LEVEL role:

1. Deep experience in downstream marketing/marketing communications
2. Proven ability to develop and implement integrated marketing plans and a passion for tracking relevant metrics to gauge progress toward objectives.
3. Demonstrated strengths in message development and creative execution
4. Ability to work cross functionally garnering alignment across multiple stakeholders
5. Willingness and eagerness to take on challenges outside of prescribed role
6. Copywriting and content development skills and experience

Top 3 Tasks/Responsibilities in scope for this role:

1. Downstream marketing communications across CRDN US and Global
2. Messaging and creative
3. Creating and executing on integrated plans tracking against success metrics aligned to business goals.

Bring your downstream and messaging skills and put your creativity and passion to use every day within a team that strives to think differently to solve problems make progress deliver meaningful innovations and gain momentum in the treatment of hypertension and coronary diseases.

Use your channel knowledge and project management skills to develop strategic marketing communications plans increase adoption globally and construct and execute key initiatives in support of business goals.

Specifically this role will create and implement strategic promotional plans for product launches product partnerships and relaunches. For these downstream product lines this role will work on message development; partner with creatives to develop supporting look and feel; develop comprehensive strategic plans; and implement the plans across channels. Additionally this role may touch market development consumer marketing and congress promotions as the team works toward stretch objectives.

A day in the life:

• Develop and execute strategic marketing communications plans designed to improve and engagement and conversion in our downstream portfolio.
• Partner across functions and roles to create alignment in the organization and on plan execution.
• Partner daily with a strong and enthusiastic marketing team to advance business objectives and ensure our promotions are aligned and harmonious with marketing initiatives.
• Use your channel knowledge and experience to evolve and expand our paid media strategy; using the platforms to advance our business goals while accelerating the adoption journey intelligently and strategically.
• Leverage your analytic skills to measure and assess the efficiency and effectiveness of integrated marketing efforts; and use those insights to optimize campaigns by adjusting the marketing mix the message and the channel approach.
• Exercise your interpersonal skills to build business relationships with a distributed workforce engaging and working with team members across the globe.