Head Of Digital Marketing E-Commerce With AI Expertise

Head of Digital Marketing & ECommerce with AI Expertise

Job Summary:

The Head of Digital Marketing & ECommerce will be responsible for developing and implementing a comprehensive digital marketing strategy to drive traffic engage customers and increase online sales. This role requires a forwardthinking leader with a deep understanding of ecommerce digital marketing and the application of AI technologies to optimize marketing efforts and improve customer experience.

Key Responsibilities:

Strategic Leadership:

1. Develop and execute the overall digital marketing and ecommerce strategy aligned with business goals.
2. Ability to develop and execute a comprehensive digital marketing strategy aligned with the companys overall goals and objectives.
3. Stay abreast of industry trends emerging technologies and best practices to keep the company at the forefront of digital marketing innovation.

Digital Marketing:

1. Oversee the creation and execution of multichannel digital marketing campaigns including SEO SEM PPC email marketing social media and content marketing.
2. Utilize AI tools and analytics to optimize marketing campaigns personalize customer interactions and predict future trends.
3. Analyze and report on key performance metrics providing actionable insights to improve campaign effectiveness and ROI.

ECommerce Management:

1. Drive ecommerce sales through effective site management user experience optimization and conversion rate improvements.
2. Collaborate with the IT and product teams to ensure the website is functional userfriendly and aligned with the latest digital trends.
3. Implement AIdriven solutions for product recommendations dynamic pricing and inventory management to enhance the customer journey and operational efficiency.

Customer Experience:

1. Leverage AI to develop personalized marketing strategies that enhance customer engagement and loyalty.
2. Monitor customer feedback and online reviews to identify areas for improvement and drive customer satisfaction.

Budget Management:

1. Develop and manage the digital marketing budget ensuring costeffective allocation of resources to maximize impact.
2. Evaluate and negotiate with external vendors and partners to ensure highquality services and tools.

Qualifications:

1. Cert / Diploma / Degree in Marketing Business Information Technology or a related field.
2. Minimum of 5 years of experience in digital marketing and ecommerce with at least 2 years in a leadership role.
3. Proven experience in developing and executing successful digital marketing strategies.
4. Strong understanding of AI technologies and their application in digital marketing and ecommerce.
5. Proficient in marketing automation tools analytics platforms (e.g. Google Analytics) and ecommerce platforms (e.g. Shoppe Lazada Line Shop TikTok Shop Facebook Easystore etc).
6. Excellent leadership communication and project management skills.
7. Datadriven mindset with a focus on achieving measurable results.
8. Creative thinker with the ability to innovate and adapt in a fastpaced environment.

At the moment this is an Individual Contributor role

position is based in Hatyai Thailand however we prefer Malaysian Chinese Occasionally the role has to travel to China and have conduct market survey and development. Role will be reporting to Group CEO.

Product: Solid Wood Furniture

Salary negotiable depending on experience.

Remote Work :

No