Chief Marketing Officer

• Managing the marketing team
  
• Direct the hiring training and performance evaluations of the marketing team and oversee their daily activities.
  
• Delegate marketing activities/tasks to the marketing supervisors i.e. projects assignments presentations proposals etc. that are due.
  
• Evaluate the financial aspects of product development i.e. budgets expenditures research.
  
• Measures the percentage of data entries that are correct and free of errors
  
• Compile and submit marketing budgets to senior management for approval.
  
• Measures the time taken to update and process data.
  
• Develop budgets for brand and maintain costs.
  
• Collate quotes negotiate with and manage all marketing suppliers/vendors in line with budget and overall company requirements.
  
• Supervise cost effective allocation of company resources.
  
• Average time taken to retrieve data when needed.
  
• Track consumer and market insights by reviewing metrics such as sales volumes market share profit projections pricing and distribution by conducting consumer research.
  
• Initiate market research studies and analyse their findings.
  
• Research and report on market opportunities.
  
• Analyse sales data to update brand portfolios determine new products and delete/remove underperforming products.
  
• Coordinate and manage content management and information sharing among departments division and external customers and divisions where needed.
  
• Manage external marketing partners such as suppliers advertising agencies digital marketing firms and production companies.
  
• Compile lists describing product/service offerings where applicable.
  
• Develop and execute brand management plans responsible for the corporate identity.
  
• Oversee the brand content and ensure consistency.
  
• Develop brand standards and usage guidelines.
  
• Plan develop and implement marketing efforts for a particular brand/product.
  
• Manage and enhance the company s brand and reputation.
  
• Approve marketing artwork.
  
• Identify brand improvements areas.
  
• Develop and execute brand management plans.
  
• Consult with the graphic designers on brand specifications such as design colour and packaging.
  
• Steer profitable sales brand growth and loyalty for many business areas
  
• Maintain digital marketing presence and continuously manage all digital marketing outlets. E.g Facebook Twitter
  
• Show awareness and utilise Digital / Public Relation platforms.
  
• Provide internal communication/marketing support key insights and marketing security to the sales and marketing teams within the business.
  
• Manage all marketing related activities within Specified Brand (eg. ACDC Express The Local Farmer and Infinity Brands).
  
• Manage all marketing related communication to brand manager.
  
• Write reports specifications and creative briefs.
  

Requirements

• BSC Analytics
  
• Experience as a Marketing Manager an Events Manager or a Project Manager.
  
• A minimum of 3 4 years of management experience in the marketing profession.
  
• Understands Marketing: The candidate must have a strong grasp of current marketing and PR trends as well as how to resonate with the target audience.
  
• Experience with both Above the Line (ATL) and Below the Line (BTL) marketing.
  
• Demonstrable competency in strategic planning and stakeholder relationship management.
  
• Experience in sponsorship and public relations will be a plus.
  
• Excellent interpersonal and public speaking skills.
  
• Ability to work effectively in a team environment but also take ownership and accountability for individual tasks.
  
• Nationwide travel will be required.
  

• Computer Literacy: The individual needs to have a strong grasp of computer office software. Beneficial if the candidate also has experience on digital marketing platforms.
  
• Leadership: The Marketing Manager must have leadership and people skills strong business acumen and the ability to manage effectively and work with different stakeholders.
  
• Project Management Skills: Ability to set SMART objectives and a realistic action plan for each stage of the competition.
  
• Strategy: They must excel at strategic thinking be open to new perspectives and better ways to do things; and be creative visionary and manage innovation well
  
• CompletionOriented: The candidate must be deadline and resultsdriven
  
• Decisionmaking skills: The individual must be confident and have strong decisionmaking and problemsolving skills.
  
• Interpersonal Communication: The marketing manager must possess high EQ and the ability to communicate effectively with different stakeholders.
  
• Excellent Negotiation Skills: The individual must negotiate rates and close deals to maximize the return on investment of the competition.