Senior Marketing Strategist

Job Description:We are looking for an experienced Senior Marketing Strategist with a minimum of five years of experience to join our team. As the Senior Marketing Strategist you will be responsible for developing and executing comprehensive marketing strategies that drive business growth enhance brand visibility and engage with our target audience effectively. You will collaborate closely with crossfunctional teams to identify market opportunities develop strategic initiatives and drive results.

Responsibilities:

1. Develop and implement strategic marketing plans that align with business objectives and drive growth across various channels and markets.
2. Conduct market research and competitive analysis to identify market trends customer insights and opportunities for growth and differentiation.
3. Define target audience segments personas and customer journeys to inform marketing strategies and initiatives.
4. Lead the development of messaging frameworks value propositions and positioning strategies that resonate with target audiences and differentiate our brand in the market.
5. Collaborate with internal stakeholders including marketing sales product and executive teams to align marketing initiatives with overall business goals and objectives.
6. Identify and prioritize key marketing initiatives and campaigns to support business objectives and drive results.
7. Develop marketing KPIs metrics and dashboards to measure and track the effectiveness of marketing strategies and initiatives.
8. Monitor and analyze key performance metrics such as customer acquisition conversion rates and ROI and use datadriven insights to optimize marketing strategies and tactics.
9. Stay abreast of industry trends emerging technologies and best practices in marketing and recommend innovative strategies to drive business growth and competitive advantage.
10. Manage relationships with external agencies vendors and partners to support marketing initiatives and drive results.

Requirements:

1. Bachelors degree in Marketing Business Administration or related field; MBA or advanced degree preferred.
2. Minimum of five years of experience in marketing strategy with a proven track record of success in developing and executing comprehensive marketing plans.
3. Strong strategic thinking and analytical skills with the ability to translate insights into actionable marketing strategies and initiatives.
4. Excellent communication and interpersonal skills with the ability to articulate complex ideas and influence stakeholders at all levels of the organization.
5. Experience working in a crossfunctional team environment collaborating with diverse teams and stakeholders to drive results.
6. Strong project management skills with the ability to prioritize tasks meet deadlines and manage multiple projects simultaneously.
7. Proficiency in marketing analytics tools and platforms such as Google Analytics Marketo HubSpot or similar tools.
8. Creative thinking and problemsolving skills with a passion for innovation and continuous improvement in marketing strategy.
9. Experience working with external agencies vendors and partners to support marketing initiatives and drive results.

Remote Work :

No