Digital Marketing Specialist 2 years Kolkata Delhi

Our Client is a FinTech startup based in the UK with offices in India and Singapore. Our client is striving to revolutionise digital payments through innovative solutions. Our client is one of the few companies globally that offer a payment platform preintegrated with the payment ecosystem as a service to businesses on a brandable basis through API stacks and/or hosted customizable portals.. Kolkata office provides IT build and customer support to while marketing support is provided from the Delhi office. As our client continues to grow and expand their offerings they are seeking a talented Digital Marketing Specialist to join their team.

Location Kolkata / Delhi

Client are seeking a skilled and creative Digital Marketing Specialist to join their team. As a key member to their marketing department you will be responsible for developing and implementing digital marketing. Strategies to drive online traffic engagement and conversions. The ideal candidate will have a passion for digital marketing a strong understanding of online platforms and the ability to analyse data to optimize campaign performance.

Responsibilities :

Plan execute and optimize digital marketing campaigns across various channels like search engines social media and email.

Manage organization website and optimize it for user experience and search engine visibility.

Create and curate engaging content for digital platforms including blog posts social media posts videos and infographics.

Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts making datadriven recommendations for improvement.

Conduct market research and competitor analysis to identify trends and opportunities.

Collaborate with crossfunctional teams including marketing sales and product development to align digital marketing initiatives with overall business objectives

Bachelor s degree in marketing Communications or related field.

Proven experience in digital marketing with a strong portfolio of successful campaigns.

Proficiency in digital marketing tools and platforms such as Google Ads Facebook Ads Manager Google Analytics and marketing automation software.

Excellent written and verbal communication skills with the ability to craft compelling content for different digital channels.

Strong analytical skills and the ability to interpret data to drive insights and decisionmaking.

Creative thinking and problemsolving abilities

Requirements

Bachelor s degree in marketing Communications or related field.

Proven experience in digital marketing with a strong portfolio of successful campaigns for 2 years.

Proficiency in digital marketing tools and platforms such as Google Ads Facebook Ads Manager Google Analytics and marketing automation software.

Excellent written and verbal communication skills with the ability to craft compelling content for different digital channels.

Strong analytical skills and the ability to interpret data to drive insights and decisionmaking.

Creative thinking and problemsolving abilities