Head Of Marketing

Head of Marketing (Fintech/B2C/Payments)

Our Client a US based Fintech providing payment experience thats delightful and fast mission is to remove the friction of sending money across borders and to level the economic playing field on a global scale. To achieve this they are building a global payment network: a scalable and usable infrastructure that integrates existing fiat and crypto payment networks including but not limited to banks card processors crypto exchanges and public blockchains.

Job Type: Full Time

Location: London

Job Summary

Responsible for developing and implementing marketing strategies to drive user acquisition and revenue growth.

Competency and Skill Requirements

• Strong leadership skills including the ability to manage and motivate teams.
• Strong Creative and Performance Marketing Experience
• Excellent communication skills and the ability to effectively communicate with internal and external stakeholders.
• Indepth knowledge of digital marketing strategies and tactics including paid advertising content marketing social media and SEO.
• Strong analytical skills with experience in data analysis and reporting.
• Understanding of fintech industry trends and technologies with a focus on crossborder payments and remittance processing.
• Experience with marketing software and applications such as Google Analytics AdWords and marketing automation tools.
• A neversaydie attitude!

Minimum Qualifications

• Bachelors degree in Marketing Business or related field.
• At least 5 years of experience in marketing within a fintech or related industry with a focus on growth marketing.
• Proven track record of driving user acquisition and revenue growth through marketing strategies.
• Strong understanding of digital marketing strategies and tactics including paid advertising content marketing social media and SEO.
• Excellent communication and interpersonal skills.

Principal Duties and Responsibilities

• Develop and execute marketing strategies to increase user acquisition and revenue growth.
• Manage and optimize performance of digital marketing channels
• Analyze market trends and customer needs to identify growth opportunities and optimize marketing efforts.
• Guide paid efforts across channels balancing growth and ad spend.
• Build and manage a highperformance marketing team.
• Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns.
• Collaborate with other departments such as product and customer support to ensure a seamless user experience across all touchpoints.
• Manage Ad partnerships and collaborations with other companies to drive growth and expand the companys reach.
• Develop and implement brand messaging and positioning strategies.

Reports to: CEO

Remote Work :

No