Marketing Manager EnterpriseB2B

Job Description

MUST WORK US TIME

Virtualness is an authentication, engagement and monetization platform for awards, events, certification, phygital goods and experiences – powered by generative AI and blockchain. Founded in 2022 by industry leaders Kirthiga Reddy (ex-Meta, ex-SoftBank) and Saurabh Doshi (ex-Meta, ex-Viacom), Virtualness is an end-to-end platform that allows brands, creators and enterprises to design digital goods on blockchain using generative AI, add rewards and utility, securely distribute to a global audience - in less than a minute. Virtualness brings generative AI and blockchain to the masses. No prior knowledge of blockchain is required and users can transact using local currencies.

Virtualness is trusted by leading brands and organizations across the globe. From powering Asian Academy Awards with phygital awards, being the exclusive blockchain partner for Liga1 - the largest Football league in Asia, authenticating Guinness World Record with Women in Cloud, providing blockchain voting for eWOW Global Awards, and delighting fans with exclusive access to icons such as Nuseir Yassin (Nas Daily), Cassandra Bankson, Shira Lazar – Virtualness is helping clients ensure tamper-proof authentication and permanence, enhance customer engagement through AI-led personalized rewards, and provide global accessibility for authentic digital experiences.

Virtualness is backed by blue chip investors including Blockchange Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Shorooq Partners, Impact Venture Capital, and Oceans Ventures, alongside angels like Carolyn Everson, Randi Zuckerberg, Harsh Jain, Stacy Brown-Philpot, and other influential thought leaders.

For more information, please visit about.virtualness.io

Job Overview:

We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will have a proven track record in enterprise B2B marketing, with an interest to learn about emerging technologies. This role will involve developing and

executing comprehensive marketing strategies to drive brand awareness, generate leads, and support sales initiatives.

Key Responsibilities:

• Strategy Development: Develop and implement marketing strategies tailored to enterprise B2B audiences, focusing on brand positioning, market penetration, and lead generation.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing.
• Content Creation: Collaborate with the content team to create compelling marketing materials, including white papers, case studies, blog posts, and social media content that resonate with enterprise clients.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Lead Generation: Drive lead generation efforts through targeted campaigns, SEO, SEM, and partnerships, ensuring a steady flow of qualified leads to the sales team.
• Sales Support: Work closely with the sales team to develop sales enablement materials, presentations, and proposals that effectively communicate the value proposition of Virtualness’s solutions.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to optimize efforts and achieve KPIs.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 3+ years of experience in B2B marketing, preferably in the technology industry
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent communication, writing, and presentation skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation platforms and CRM systems.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a proactive approach to problem-solving.