Paid Ads SpecialistMedia Buyer

Company Description

Power Recruitment Inc. is a fullservice professional staffing and recruitment firm that provides the right candidate for the right job. With over a decade of experience we have been assisting businesses in finding toptier talent allowing them to succeed and grow.

Role Description

This fulltime remote role is for a Paid Ads Specialist. The Paid Ads Specialist will be responsible for developing and implementing effective paid advertising campaigns across various channels such as Google Ads and Facebook Ads. The candidate will also monitor ad spend conduct A/B testing and provide reports on campaign results.

Qualifications

• Strong knowledge in developing and implementing paid advertising campaigns on Google Ads and Facebook Ads
• Experience in monitoring ad spend and conducting A/B testing
• Experience in analyzing campaign performance and providing reports
• Strong analytical and problemsolving skills
• Excellent written and verbal communication skills
• Bachelors degree in Marketing Business Administration or related field
• Relevant certifications such as Google Ads and Facebook Blueprint are a plus
• Experience in SEO and SEM is a plus
• Proven experience managing paid advertising campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads etc.
• Proficiency in digital advertising tools and platforms including ad creation campaign setup and optimization.
• Strong analytical skills with the ability to interpret data analyze performance metrics and draw actionable insights.
• Excellent communication and collaboration skills with the ability to work effectively with crossfunctional teams.
• Detailoriented with strong organizational and time management skills.

As a Paid Ads Specialist you will be responsible for managing and optimizing paid advertising campaigns across various digital platforms to drive customer acquisition engagement and revenue growth. This role requires expertise in digital advertising platforms data analysis and campaign optimization techniques.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop and execute paid advertising strategies aligned with business goals target audience and budget.
• Conduct audience research and keyword analysis to inform campaign targeting and messaging.
• Collaborate with internal teams to align paid advertising efforts with overall marketing strategies.

Campaign Setup and Execution:

• Create and launch paid advertising campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads and others.
• Set up ad creative targeting parameters bidding strategies and conversion tracking.
• Monitor campaign performance and adjust settings to optimize performance and maximize ROI.

Budget Management and Optimization:

• Manage advertising budgets effectively to achieve campaign objectives while minimizing costs.
• Monitor spending pacing and performance metrics to identify opportunities for budget reallocation and optimization.
• Implement A/B testing and experimentation to improve ad performance and conversion rates.

Performance Analysis and Reporting:

• Analyze campaign data and performance metrics to evaluate the effectiveness of paid advertising efforts.
• Generate regular reports and dashboards to communicate campaign results insights and recommendations to internal stakeholders.
• Identify trends patterns and opportunities for improvement based on data analysis.

Ad Creative and Copywriting:

• Collaborate with creative teams to develop compelling ad creative messaging and landing page experiences.
• Optimize ad copy imagery and calls to action to improve ad relevance and engagement.
• Stay informed about industry trends and best practices in ad creative and copywriting.

Remote Work :

No