Sales Head - Modern Trade

Develop and implement the Modern Trade sales strategy and growth plans in line with business objectives.
Drive profitability and achieve revenue and market share targets within the Modern Trade channel.
Align trade marketing and promotions with the Modern Trade sales strategy and overall business strategy.
Lead resource for planning portfolio growth initiatives assortment planning launch planning and execution.
Oversee category management and promotion planning activities.
Drive operational efficiency within the Modern Trade channel.
Monitor performance metrics and take corrective actions as needed.
Achieve planned sales targets by channel and customer.
Foster consistent growth by managing internal and external stakeholders effectively.
Manage promotional budgets and ensure effective spending to drive sales and brand building.
Lead negotiations for instore activations merchandising and sellout plans with key accounts.
Negotiate annual trading and logistic contracts with Modern Trade chains.
Provide trade information competitor activities and market intelligence to the company.
Manage accounts receivables and resolve outstanding debts promptly.
Resolve customer trade issues complaints and operational matters efficiently.
Manage a large workforce across the Modern Trade channel.
Review and manage outstation outlets through frequent market visits and coordination with local sales management.
Collaborate closely with Key Account Managers to achieve company objectives and vision.
Lead the brands entry into National and Regional Modern Trade chains.
Build and mentor a highperforming sales team providing guidance and coaching to ensure alignment with organizational goals.
Manage business P&L and revenue generation including launching building and growing business operations within the audio and wearables industry.

The Successful Applicant:
The ideal candidate should have extensive experience managing the Modern Trade channel within the audio and wearables industry. They must be capable of leading and
operating independently in a dynamic startup environment.

Competencies and qualifications:
MBA or Masters degree in business administration marketing or a related field.
1015 years of experience in sales and channel management with at least 5 years of exposure to Modern Trade format within the audio and wearables industry.
Proficiency in Tamil and Telugu.
Proven track record of successfully leading and growing sales teams in the consumer electronics audio or wearables sector.
Strong understanding of Modern Trade channels including key players market trends and distribution strategies.
Demonstrated ability to negotiate and manage contracts with Modern Trade chains and large retailers.
Leadership qualities with the ability to motivate and mentor sales teams towards achieving business objectives.
Proficiency in microsoft suite for datadriven decisionmaking and performance tracking.
Strong business acumen and understanding of financial metrics to drive profitability and manage budgets effectively.