Brand Manager Berlin

We are on a mission to make taxes a tough if not the toughest problem straightforward for independents.

Across Belgium and Germany tens of thousands of independents submit their taxes in under 5 minutes with our app send flawless invoices and get rid of their paperwork.

Behind this project is one team united by one vision: we work towards a world where anyone can become independent and prosper with peace of mind. We support each other toward excellence and are open to fresh ideas and challenges.

If this feels like a place where you would like to work and grow read on!

Tasks

Scope

Reporting directly to the Chief Marketing Officer (CMO) the Brand Manager will oversee the creation and execution of all brandrelated initiatives. The Brand Manager will play a critical role in developing and maintaining a strong brand identity that resonates with our target audience and drives business growth.

Important disclosure: in 2024 Accountable plans to execute a major overhaul of its brand identity. Depending on start times it is expected from the Brand Manager to ensure the definition (ideally) and rollout (necessarily) of this brand identity upgrade.

Objectives

• Increase Brand Awareness
  Develop and implement strategies to enhance brand visibility and recognition among the target audience leading to an increase in brand awareness metrics such as brand recall and brand recognition.
• Improve Brand Perception
  Enhance the overall perception of the brand by ensuring consistent messaging and brand experiences across all touchpoints resulting in improved brand sentiment and reputation.
• Foster Brand Loyalty
  Implement strategies to cultivate strong relationships with customers and build brand loyalty over time leading to higher customer retention rates repeat purchases and advocacy.

Activities

• Brand Strategy Development
  Collaborate with the CMO and crossfunctional teams to develop and execute comprehensive brand strategies aligned with the companys overall objectives.
• Brand Identity Management
  Manage and maintain the companys brand identity including visual elements messaging and tone of voice ensuring consistency across all channels and touchpoints.
• Product Branding
  Work closely with product development teams to ensure that new products are aligned with the overall brand strategy and effectively branded to maximize their impact in the market.
• Creative Direction
  Provide creative direction and guidance to internal and external teams including designers copywriters and agencies to ensure that all brandrelated assets meet quality standards and effectively communicate the brands values and messaging.
• Campaign Development
  Together with marketing managers contribute or lead the development and execution of integrated marketing campaigns that drive brand awareness engagement and loyalty across various channels including digital social media print and events.
• Market Research and Analysis
  Conduct market research and competitor analysis to identify trends opportunities and threats and use insights to inform brand strategy and decisionmaking.
• Brand Performance Tracking
  Define key performance indicators (KPIs) to measure the effectiveness of brand initiatives and campaigns and regularly analyze and report on brand performance to identify areas for improvement and optimization.
• CrossFunctional Collaboration
  Collaborate with internal teams including marketing sales product development and customer service to ensure alignment and integration of brand strategies and initiatives across the organization.
• Brand Ambassadorship
  Serve as a passionate and knowledgeable brand ambassador both internally and externally representing the companys brand values and fostering a strong brand culture within the organization.

Requirements

We are looking for someone who will obsess over design and the look & feel of all assets with strong brand sense and great communication/collaboration skills but able to make firm decisions.

• A strong suit in either design OR copywriting is needed.
  You will not only challenge but effectively design and build assets campaigns and visuals together with the rest of the team.
• Professional proficiency in English. French Dutch or German knowledge is a plus.
  You will need to write review and challenge copy and ensure we display the right tone of voice across all touch points.
• Strong communication skills are required.
  You will need to convince team members build consensus & be firm when required.
• Experience in brand/design/copy is preferred but candidates with limited experience (first or second job) are encouraged to apply.
• Curiosity & demonstrated eagerness to learn most important
• Actionoriented and pragmatic approach to problemsolving.
• You understand and care about selfemployment
• Based in Belgium or Germany.

Benefits

• You will collaborate directly with the founders of Accountable. This role offers the opportunity to assist independent workers and contribute to building one of Europes most exciting startups (with financing of over 15 million).
• Competitive salary:gross annual salary benefits eligibility for stock options.
• Permanent contract.
• Development within the team based on your interests and strengths.
• A clear path to Marketing/Design leadership as the company grows.

We dont hire resums we recruit talent and potential.

If your experience/education is different from what is mentioned in the job offer but you think you have the perfect profile for this job please contact us!