E-Commerce Marketing....
E-Commerce Marketing Specialist
Posted on :
11-05-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2831089
ECommerce Marketing Specialist
Location: Kolkatta
Department ECommerce
Qualification MBA/ PGDM in Marketing
Experience 35 Years
Preferred Industries ECommerce FMCG.
Department ECommerce
Qualification MBA/ PGDM in Marketing
Experience 35 Years
Preferred Industries ECommerce FMCG.
Age: Below 35 years M/F: Open
Reporting To Ecom. Sr. Executive
Reporting To Ecom. Sr. Executive
Skills
- Proficiency in using social media platforms (Facebook Instagram Twitter LinkedIn Pinterest) for brand promotion.
- Skills in managing PPC campaigns on platforms like Google Ads and Bing Ads.
- This includes keyword research campaign setup bid management and optimization for maximum ROI.
- Email Marketing: Ability to use email marketing tools (e.g. Mailchimp Constant Contact) to create send test and optimize email campaigns.
- This includes understanding of segmentation personalization and A/B testing.
- Analytics and Data Analysis: Proficiency in analytics tools such as Google Analytics and Facebook Insights to track campaign performance analyze user behavior and make datadriven decisions.
- Experience with digital advertising platforms (Google Ads Facebook Ads Manager) for creating managing and optimizing ad campaigns.
- Ability to manage amazon seller account
Key Responsibilities
- Category level price management
- Market analysis and sales analysis marketing performance evaluation management
- Category & product management decide the category and product strategy monthly
- Develop and implement a cohesive marketing plan to increase brand awareness and online sales
- Manage SEO/SEM strategies to improve search ranking and visibility
- Execute engaging email marketing campaigns to nurture leads and convert them into customers
- Collaborate with the creative team to develop visually appealing and effective campaign materials.
- Monitor and report on the effectiveness of marketing campaigns using predefined KPIs.
- Stay updated with the latest ecommerce trends and technologies to keep our marketing strategy fresh and effective
Interested candidates can reach us ob /
Employment Type
Full Time
Key Skills
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