Brand Activation Assistant Analyst

Responsibilities

• Responsible for supporting Senior Brand Manager in the delivery of brand growth targets through implementation of brand strategy and plans
• Leads full category priorities, implementation, and operations
• Responsible for implementing marketing activities to strengthen brand KPI’s and metrics
• Responsible for packaging and end-to-end artwork management with agencies, suppliers, and internal stakeholders
• SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
• Perform competitive analysis and research to inform brand strategy and plans
• Development and implementation of promotion and campaign mechanics
• Conducts post-campaign and post-launch analysis to identify learnings, gaps, and opportunities
• Leads teams through brand operational processes to deliver strong results
• Financial process custodian (PO creations & management lead)
• Manages procurement and payment activities for the category
• Considers the impact of local regulations and nutrition guidelines on the brand
• Manages contracts development and finalization with legal team and internal stakeholders according to PepsiCo policy
• Responsible for monitoring performance on consumer and shopper preferences, and generating actions to maintain or improve brand preference and KPI’s
• Manages end-to-end development and execution of brand projects including campaigns, promotions, and innovations in a timely manner according to brand brief and company objective
  

Qualifications

• 1-2 years’ experience in marketing is required
• Good relationship-building skills, teamwork, and collaboration
• Project management skills and experience
• Strong initiative-taking, flexibility, and ability to work under pressure.
• Fluent in English