SEO Specialist

About the Company and Role:

PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021 were a fastgrowing startup based in Lagos and a Techstars portfolio company.

In this dynamic role youll take the lead in boosting our organic search presence driving more qualified leads to PressOne Africa. Were seeking a resultsdriven SEO Specialist passionate about search engine algorithms and making our website shine on search results pages.

To Carry Out Your Role...

• Conduct indepth keyword research to target the most relevant search terms.
  
• Optimize our website (content structure technical aspects) for search engines.
  
• Strategically build highquality links to our website to enhance authority.
  
• Collaborate with content creators on SEOoptimized content.
  
• Analyse SEO performance data and suggest continuous improvements.
  

The Ideal Candidate

• A savvy SEO strategist with a proven track record of success (minimum 4 years of experience in SEO).
  
• Youre on top of the latest SEO trends and techniques.
  
• Data analysis is your superpower!
  
• Youre a quick learner and can pick up any SEO tool.
  
• You have excellent written and verbal communication skills.
  

Your Key Responsibilities

• Keyword Research & Analysis: Identify highvalue keywords and phrases to target our ideal customers.
  
• OnPage Optimisation: Finetune website content titles tags meta descriptions and technical factors to boost search rankings.
  
• OffPage Optimisation: Proactively build highquality backlinks from relevant websites.
  
• DataDriven Recommendations: Analyse SEO metrics providing insights and regular reports to drive continuous improvement.
  
• Strategic Collaboration: Partner with content and development teams to ensure SEO best practices are integrated throughout our website.
  

Requirements

What You Should Have

• Bachelors degree in Marketing or a related field (preferred).
  
• 4 years of proven experience successfully implementing SEO strategies.
  
• Strong analytical and problemsolving skills.
  
• Selfmotivated and detailoriented with an insatiable curiosity about all things SEO.
  

Your Importance as an SEO Specialist

Youre our search engine optimisation master making sure potential customers easily find PressOne Africa when searching for business communication solutions online. Through your strategic approach youll increase our visibility and drive highquality traffic to our website playing a pivotal role in our growth.

Challenges You Will Have to Surmount

• Keeping up with the everchanging world of search engine algorithms.
  
• Balancing technical SEO improvements with userfriendly website design.
  
• Demonstrating the ROI of your SEO efforts through data analysis.
  

Benefits

Benefits in This Role

• Play a crucial role in driving organic growth and visibility for PressOne Africa.
  
• Work in a collaborative and fastpaced startup environment with opportunities to expand your skillset.
  
• Be part of a passionate team revolutionising business communications in Africa.
  
• Competitive salary and benefits package.