Email and CRM Manager
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Job Description
Inntravel is a widely respected leading provider of at your own pace selfguided walking cycling and other activity holidays across Europe. This is an exciting time to take on a role with us as we are benefiting from longterm investment to achieve ambitious growth targets deliver digital transformation projects and retain our place as market leader in the selfguided walking holiday market.
You will be part of our bright future our mission envisions our holidays serving as catalysts for personal growth environmental awareness and fostering meaningful connections with both nature and people.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This is a hybrid role with a minimum of 2 days per week in our WhitwellontheHill office. Due to the beautiful remote location access to your own transport is essential. Work life balance is important to us and so we are open to discussion on flexible working patterns and parttime working (minimum 4 days per week).
Role:
The purpose of this role is to oversee the development and execution of email marketing campaigns andCRM (Customer Relationship Management) strategies to engage and retain customers or clients. Theprimary purpose is to leverage email communication and CRM platforms to nurture leads build brandloyalty and drive conversions. Responsibilities include crafting compelling email content segmenting emaillists designing automated workflows and analysing campaign performance metrics to optimise results. TheEmail & CRM Marketing Manager aims to enhance customer relationships increase brand awareness andultimately contribute to business growth and revenue generation.Youll also help to ensure that we hit our company targets to halve our CO2 emissions by 2030 and be part ofa business ensuring that we maintain our exceptional customer service scores.
- Play an active role in our Group CRM development. Testing and learning with oursister brands to maximise the potential of our technology.
- Identify key customer segments and tailor strategies to address their specific needsand preferences.
- Collaborate with crossfunctional teams to ensure alignment of CRM initiatives withmarketing sales and customer service efforts.
- Evaluate CRM platform performance & technologies to ensure Inntravel is getting themost out of its systems
- Work closely with IT and other stakeholder to implement and integrate CRM systemswith other tools and databases
- Take daytoday responsibility for email scheduling delivery reporting and campaignselections using Emarsys and Apteco/Fastats.
- Own email performance being aware of our commercial focus as a driver forcampaigns.
- Develop automated workflows & triggerbased communications to support all aspectsof the customer journey and manage the customer lifecycle owning the email testplan and proactively suggest ways to optimise email performance.
- Ensure our content is consistent with the business focus and set targets for everyemail.
- Monitor email best practice and share this within the business.
- Grow our email database using CRM tactics through all available channels toincrease the volume of highquality contacts.
- Segment customers based on demographics behaviour purchase history and otherrelevant factors feeding this information into other channels owners.
- Define KPIs and metrics to be shared with the wider business
- Prepare regular reports and dashboards to communicate insights trends andrecommendations to stakeholders.
Person:
- Experience of endtoend email campaign planning and execution: including settingobjectives segmentation scheduling and monitoring.
- Design Awareness: Understanding of best practice design to collaborate with graphicdesigners and ensure visually appealing onbrand emails.
- A/B Testing: Knowledge of A/B testing methodologies to optimise subject lines content andcallstoaction for better performance.
- Data Analysis: Ability to analyse email campaign performance metrics (open rates click through rates conversion rates subscriptions) and derive actionable insights.
- GDPR Compliance: Familiarity with email marketing regulations and best practices to ensurecampaigns comply with relevant laws.
- Project Management: Coordinating with internal and agency teams to ensure seamlessexecution of campaigns.
- Tangible success: A portfolio showcasing successful email campaigns and their impact on keyperformance indicators.
- Proficiency in CRM systems: Experience utilising and creating journeys using a CRM system.
We aim to inspire individual discovery and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas each other and our business partners always with respect and kindness.
Inntravel is part of Hotelplan UK a wellestablished and diverse family of specialist tour operators with a long tradition of developing and operating marketleading experiences. The family comprises ski walking and Lapland holidays with Inghams and Santas Lapland; adventure travel with Explore; and selfguided holidays with Inntravel.
Sustainability and responsible tourism is at the core of everything we do and should be a passion for everyone employed by the group.
Employment Type
Full Time
