Digital Communications Specialist

JOB SUMMARY

The Digital Communications Specialist is responsible for managing the organizations digital communication channels including website and social media email marketing and other digital platforms. Responsibilities include content creation scheduling and analysis of engagement metrics for social media channels as well as content development for email marketing campaigns. The successful candidate will also be responsible for managing budgets and analyzing the performance of digital communication campaigns to adjust strategies as needed.

RESPONSIBILITIES

• Develop and implement digital communication strategies to increase brand awareness engagement and conversion.
• Manage corporate websites social media channels including content creation scheduling and analysis of engagement metrics.
• Oversee email marketing campaigns including list management segmentation and content development.
• Create and execute digital campaigns including paid advertising and influencer outreach programs.
• Collaborate with internal teams to develop a content calendar.
• Monitor trends and industry best practices to continuously improve digital communication efforts.
• Manage budgets and ensure the costeffective execution of all digital communication activities.
• Analyze and report on the performance of digital communication campaigns and adjust strategies as needed.
• Assist in broad corporate communications work including communication policy making media relations and issues management.

QUALIFICATIONS

• Bachelors degree in communications marketing or a related field.
• At least 3 years of experience in digital communication marketing or a related field.
• Proven experience in managing social media channels email marketing campaigns and other digital communication channels.
• Strong analytical skills and experience with digital analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Familiarity with content management systems email marketing platforms and social media management tools.
• Experience in creating and executing paid advertising campaigns on various digital platforms.
• Knows how to use Excel
• Knows how to use Photoshop (preferably)
• Knowledge of SEO and content marketing is a plus.

Remote Work :

No