Senior Marketing Specialist

The Senior Marketing Specialist reports to the Marketing Director, and is responsible for executing the Brand strategy. Your creativity, effective communication skills, effective project management and hands-on work style will further drive our brands to grow . You will collaborate with our Marketing, Creative, Leadership Teams. You must be a a team player, comfortable working in a dynamic, fast-paced environment, and able to do what it takes to get the job done with minimal advance notice.

Marketing Communications:

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Develop and communicate new ideas for marketing campaigns that support business strategies.

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Coordinates and assist the execution of digital and offline marketing campaigns to support the strategy and plan.

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Oversee annual marketing budget and is responsible for executing tasks within budget.

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Communicates proactively with locations’ commercial teams concerning upcoming campaigns.

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Collaborates with Social Media Specialist to develop and improve paid search and social campaigns including ad copy, keywords and targeting.

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Develop content in partnership with the team to share across channels.

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Work with Marketing Analyst to measure the results of each campaign and present the findings to key internal stakeholders.

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Continuously analyse data to gain insight into marketing effectiveness and adjust the marketing implementation plan as necessary.

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Manages development, printing, and distribution of collaterals and other materials.

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Conducting market research, competitive analysis, media, and influencer research

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Assisting with completion of comprehensive brand analysis documents – messaging, digital footprints, competitive analysis, etc.

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Project management support for communications and marketing programs. Including developing and managing work back schedules, deliverables tracking, and more.

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Researching, ideating, drafting, and co-creating original content.

Brand Management:

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Act as a brand steward, having a deep knowledge of the brand architecture, positioning, and customer segments, and applying this consistently across all marketing activities.

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Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs.

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Responsible for executing brand positioning, brand awareness, and product pipeline for the brand, including managing timelines across all departments of the stages of innovation process.

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Continuously mine consumer, culture, and category insights that help guide breakthrough ideas.

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Lead cross-functional team, creating and inspiring a culture of collaboration and thought-partnership across multiple teams (e.g., Culinary, Operations, Insights, Marketing Communications, Marketing Execution, Marketing Analytics) to bring projects from idea to launch.

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Executes marketing plans, tests and launch activities. Manages and oversees relevant product launches and coordinates launch activities, including oversight of the assigned items featured in the monthly Product Launch Kit.

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Creates and maintains a weekly tracking list of product pipelines issues and next steps.

Other Duties & Responsibilities

Other duties & responsibilities might be requested from your direct manager outside the scope of description above.